70% of people would prefer to watch movies at home, even if theaters reopen: survey
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After spending more than two months in shelter during the pandemic, many Americans have become more comfortable hosting at home.
In fact, if the new movies were available in cinemas and streaming services for the same price right now, 70% of people would still choose to broadcast the first home release before going to the movies, according to a new poll published on Variety. Only 13% said they would prefer to see the new movie release and 17% were unsure.
And this fear could persist for some time. Over a third (37%) of respondents said they would go to the movies less often in the future, and 10% said they would never come back to the movies again.
A mid-May survey of approximately 1,000 people by sports and event analysis firm Performance Research, in association with Full Circle Research Co., found that health and safety issues in crowded public places outweigh the growing needs. to get out of the world. house that was seen in protests scattered across the country.
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And this hesitation goes beyond the blockbuster films. Even after the CDC and local governments have declared it safe to attend a Broadway show or dance at an indoor concert, 52% of respondents said they will attend fewer major events audiences in the future, representing an increase of 44% who said the same thing in a similar poll in March. And this month, 60% of those polled revealed that attending a major public event “will scare me for a long time”, which represents an increase of 47% in March.
“Just as the country begins to open, there has been a shift towards greater caution, with a majority of Americans clearly saying” not yet “when it comes to attending major public events”, said Jed Pearsall, president of Performance Research, at the variety.
What would make people go out safely? A remedy for COVID-19, according to 90% of respondents who said that it would be the most important factor in bringing them back to public places. About 61% of respondents said that mandatory face mask rules would increase their chances of participating in public events, and most people asked for places to limit the crowd to 60% of their capacity.
The pandemic has transformed the theater industry this spring, as closures have closed cinemas and other entertainment venues around the world, and people are used to hosting them.
Related:Coca-Cola sales decline as coronavirus drives customers away from convenience stores, movie theaters and activities
The Academy of Cinema Arts and Sciences has even changed its old rule that films must be released in theaters to be eligible for an Academy Award. For this one year alone, films that have been previewed on a streaming service without theatrical functionality may be eligible for an Oscar. Previously, the films had to have at least a seven-day theatrical performance in a Los Angeles County commercial theater.
And when Universal Pictures made the children’s animated film “Trolls World Tour” immediately available for digital rental (for $ 19.95) last month after the pandemic canceled its planned theatrical release, the studio won over $ 100 million. , none of which was to be shared with theater operators, although the transmission services obtained a reduction of 20%. It was more than what the studio had obtained from the previous film “Trolls” after five months in theaters in 2016.
And that doesn’t suit many movie theater owners, especially after NBCUniversal.
CMCSA,
The CEO recently told the Wall Street Journal that the entertainment company plans to broadcast future films directly on premium video on demand (PVOD) services with theatrical release. AMC Entertainment
AMC
The world’s largest cinema chain responded with an open letter banning Universal films in its theaters, including the highly anticipated “Jurassic World: Dominion” next summer. Cineworld
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The group’s Regal network also said it would not show films that do not give theaters the exclusive 90-day premiere standard.
Read more:AMC Commits to Prohibiting Universal Films from Cinemas After Commentary on Video On Demand
There could be a little light on the horizon for AMC, at least: the movie chain has had merger talks with Amazon.
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Or the consequences of the pandemic could lead to the return of an obsolete form of entertainment: drive-in. What better way to practice social distancing when capturing a movie than watching it from inside your own car? Yankee Stadium will become a drive-in cinema this summer, Time Out New York reported, with events planned for each weekend from July.