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Max G is a sophisticated qualitative data analysis solution that bundles modules for mixed methods research, providing an organized working environment to help you collect and interpret data, assessing its consistency and reliability.

It has practical uses in various fields of research, such as marketing or sociology, as it can generate clear reports, statistics, and graphs to illustrate what is being processed.

MAXQDA can be used to process anything from document text to complex spreadsheets, interview or focus group data, surveys, multimedia files, websites, tweets or RIS data. It allows you to structure and group information by creating a personalized “code system” to contain defined categories and subcategories.

Data can be assigned as small text memos (sticky notes) and sections can be linked together to quickly find related information. Important areas can be highlighted using colors, emojis or symbols for easy identification, while the search option lets you quickly browse your document library to find what you need.

The application features advanced analysis tools and document comparison capabilities. The embedded multimedia player enables you to work with audio and video files and allows you to adjust playback speed and volume.

One of its strengths is that it allows for both quantitative and qualitative analysis, making your research more complete. The mixed methods allow you to generate conclusive graphs and quantify coding patterns, while the “MAXDictio” module helps you analyze the text content (word frequency, number of repeated words, etc.).

Teamwork is achieved by taking turns editing the same project and exchanging memos, notes, and coding. The results of individual research sessions can be combined into one project.

MAXQDA’s extended feature set makes it a high-performance analysis tool that meets the needs of researchers in various fields. It combines intuitive use with advanced functionality, making it an excellent tool for creating compelling presentations and reports.

It offers a powerful set of features that make it a real asset for qualitative data analysts and one of the most important players in the field of QDA software.