Killer Medical Web Design Tips for Converting New Patients

Most patients start their search for a doctor’s office online, and your website will likely be the first place new patients meet and learn about your practice. For this reason, you should build your website with utility and efficiency in mind. Your webs ite should reflect your credibility and brand identity, and give potential customers an idea of ​​what it is like to receive your health care services. Here are the best web design tips for a converting medical website:

Be alone

Simplicity is always at the top of the list when it comes to implementing medical marketing ideas. A simple website makes it easy for visitors to navigate the site and find the information they are looking for. The best way to achieve simplicity is to have as little information as possible per page. Reduce text and use more graphics, including videos, images, and infographics. Also make sure that each topic has its own web page that you can easily find on your landing pages.

Increase page load speed

The speed at which your page loads is critical to the user experience and search engine ranking of your website. Most internet users don’t have the patience to keep browsing a slow website, especially when they visit it for the first time. Clicking and exiting almost instantly not only results in possible business loss, but also a signal to search engines that your website has a problem. This increased bounce rate results in penalties and pushes your website down in search rankings.

Create relevant content

In today’s fast-paced online marketing world, content is king. Google can only place you on the first page of results. However, your content determines whether your visitors stay or leave. High-quality content strikes the perfect balance between relevance, brevity and readability. Your users want to find the information they’re looking for without having to go through a sea of ​​nonsense, irrelevance, and grammatical errors. If you can provide this, you can be sure that patients will be delighted when you have it in your service catalog.

Optimize for search engines

Virtually anyone can find information, products, and services on the Internet through organic queries. Very few people enter addresses. For this reason, your website and its content should be created with crawlers and search and ranking algorithms in mind.

Optimize for mobile devices

Statistics show that 62% of people use cell phones to surf the Internet. A converting website should be responsive both on a smaller mobile screen and on a PC. It could mean fine-tuning your layout aesthetic, resizing your images, caching your pages, taking over Google’s Accelerated Mobile Pages (AMP) project, and even creating a subdomain for mobile devices.
Final note

Loss of business due to poor web design shouldn’t happen to anyone these days. Your website makes a first impression of you, and your online presence is largely dependent on the effort you put into your web design. Hope the above tips will be helpful in building a converting medical website.