Cocomelon, the most popular children’s YouTube channel, appears to target Netflix

Cocomelon, the most popular children’s YouTube channel, appears to target Netflix

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The most popular YouTube videos for kids seem to be coming Netflix Inc.

“Cocomelon: Season 1” will start airing Netflix
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streaming service on June 1, according to a list of upcoming releases on the service that launched on Wednesday. The series is listed alongside content that Netflix licenses from other sources, as opposed to the original content developed by Netflix.

Netflix did not respond to a request for additional information on Wednesday afternoon, and the creator of Cocomelon with closed lips Treasure Studio Inc. did not immediately respond to an email asking for comment.

Roku Inc.
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announced Tuesday that a Cocomelon chain has made its debut on its service, suggesting that Treasure Studio is taking Cocomelon beyond Alphabet Inc.
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YouTube, where he originally became famous for his animated videos featuring catchy songs for preschoolers. As of Wednesday afternoon, the channel had 84.2 million YouTube subscribers and its videos had more than 62.3 billion views combined on this platform.

According to SocialBlade, only two independent YouTube channels have more subscribers, and both come from outside the United States. United States – The Indian music site T-Series and the video game transmitter PewDiePie have more than 100 million subscribers. Cocomelon ranks second for the total number of views of T-series videos, according to SocialBlade.

Cocomelon became the first YouTube channel to exceed one billion views in one week last week, according to TubeFilter.

Roku press release The announcement of the new Cocomelon chain on their service included a statement from Jay Jeon, the creator and founder of Treasure Studio. Jeon is famous and reserved, and was only identified as the person behind Treasure Studio in a Bloomberg News article earlier this year, 14 years after he and his wife started posting videos to YouTube, which Google had not yet acquired when the channel was launched.

“At Cocomelon, we are motivated to engage families with educational and entertaining content that makes preschool moments universally fun,” said Jeon, then added, “This partnership is an important part of our strategy to be everywhere. audience today. “

MarketWatch writers Jonathan Swartz and Mike Murphy contributed to this article.