The COVID-19 pandemic is changing the way the automotive industry works. With the national blockade underway, several automakers have started to adopt digital platforms for retail and service activities in order to make the process as contactless as possible for customers. Now, Audi India has joined this car with the introduction of its online sales and service initiatives. As a result, potential customers can now buy an Audi online, while existing customers can book their scheduled services online with the pickup and drop-off option. In addition, the automaker has incorporated interactive tools like augmented reality and a 360-degree product viewer to improve the user experience.
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Commenting on this initiative, Balbir Singh Dhillon, Director of Audi India, said: "We are pleased to announce digital sales of our product portfolio and after-sales support for our current customers and While our belief in a digital future is already deep, The advent of Covid-19 has only strengthened the way we interact with our customers in the future. today we bring digital experiences to our customers' lounges and offer them the flexibility to buy their favorite Audi products from choice and even book your next service appointment online. "
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New features allow customers to get a detailed overview of the features, configure the vehicle and check the different financing options found in their home. If customers have virtual reality glasses, they can also take advantage of the virtual reality (VR) feature, which is offered specifically for the Audi Q8 and Audi A8L, to discover cars in ways never seen before. Audi customers can also scan the QR code with their portable device to discover the range of Audi products in augmented reality.
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Therefore, once the product selected, personalized and the amount of the reservation paid, the selected Audi India dealer will contact the customer to assist them in the rest of the process. Customers can view and take advantage of online financing options and complete all other procedures online before making the rest of the payment online. They can choose to collect the car from a dealer or have it delivered to their door.
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