TVS Eurogrip Bandhan app for tire retailers unveiled

TVS Srichakra Limited has unveiled a new application called "TVS Eurogrip Bandhan". The app will allow retail partners of the company to order Eurogrip TVS products online. The company will offer attractive offers and promotions to retailers in an instant to also increase the usage of the app. With the coronavirus crisis not yet over, TVS Eurogrip has introduced a "contactless" format of product orders for its retail partners in order to maintain hygiene and social distancing. The application is intended only for the company's business partners and not for customers. Company business partners can view the full range of TVS Eurogrips products and order as needed.

P Madhavan, EVP, Sales & Marketing, TVS Srichakra Limited, said: "Digitization has been at the center of our sales strategy. We launched the TVS Eurogrip Bandhan app last year to enable loyalty programs and most of our retail partners They are already very familiar with this functionality. The "click to order" feature we are launching now is an industry first and will allow our retail partners to place orders at their convenience and not not necessarily wait for a visit from an interesting supplier to make the process easier for our business partners to use. This “ contactless '' ordering process will be particularly useful in the coming months , where supplier travel across territories may be an issue due to restrictions on COVID-19 [FEMININE "

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The TVS Eurogrip brand was launched in August 2019 with the aim of strengthening the company's position in the two-wheel tire segment in India. Under the aegis of TVS Eurogrip, the company launched a portfolio of 19 premium tires, including cutting-edge zero-quality steel belt radial tires.

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