Digital as an accelerator of change in the new normal

The coronavirus pandemic has accelerated the importance and role of the digital side of the economy. It is important that citizens and institutions understand and accurately interpret the benefits of digital to create more value and more confidence in the economy and society.

More than ever, we are living in an era of digital transformation and it is very important to make the necessary links between economy and society. From digital economy to digital society, we have a long way to go to build a new agenda for the future, a program with the effective participation of citizens and institutions in a collaborative network focused on innovation and creativity. .

Digital in the economy is essential for a new future. We need an effective partnership between all social and economic actors to build a real strategy of confidence in the implementation of the various policies. The emphasis on innovation and knowledge as drivers of added value creation with international diffusion is a unique challenge that can be the response to a new form of interaction between those who have the responsibility to think and those who have the responsibility to produce goods and services. . And it will be a fundamental solution for a common and collective future.

The importance of digital in the economy must be an idea of ​​change. In the new economy, there is a strategic challenge centered on the ability to attract new investment, new talent and new ambition for a future agenda. This is why we also need the impacts of digital on society.

The conception of a new social context, with a new agenda, cannot be done by law but must be built through a broad and coherent alliance which is the platform of a collaborative network of the various operational actors on the continent. Digital technology means being participatory and involving new sets of collective intelligence and open innovation in organizations.

Digital technology is and must in fact be an accelerator of change for our society. In this new context of a company with more digital engagement, the keyword must be ambition. The State, the municipalities, the companies, the universities, in a word, the civil society must show the example. They have to promote a new adventure in a complex world and there is a real sense of urgency in our ability to do so. The idea of ​​collective intelligence must mobilize social actors for a new type of modernity and confidence in the future, open to new ideas and new solutions for our communities. Digital is not an end in itself, but a smart way to achieve a new agenda for our common economy and society.

With this crisis, the economy and society have undergone many changes. People are becoming very different in their ways. in a context of more dynamic and demanding ecosystems. Digital technology, with all its innovation and its new set of practical proposals, will be a driving force for cooperation and engagement between the various players in a changing society and economy.

It is absolutely essential that the use of digital technology in the process of the global transformation of our economy and our society is a collaborative and participatory process. In this way, the digital will in fact be an accelerator of the passage to the next normal.

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