Amazon opens Amazon.se in Sweden to expand in Europe

Amazon it’s him Europe’s largest online retailer, and today he’s taken the next step to make that effort more localized. The company has thrown a portal devoted Sweden in Amazon.se – give Swedish buyers, external traders and yourself a local URL, local logistics system and local marketing push, to buy and sell goods and services online.

SwedenAs the 10th largest economy in the world in terms of GDP, it is a key market for Amazon and its growth strategy.

But the news comes at a time when big tech companies, and Amazon in particular, continue to come under scrutiny in Europe for competition and tax concerns, or more specifically, non-payment of taxes. .

Amazon said the local store will launch with more than 150 million products in 30 categories; Examples of popular Swedish brands that it will showcase include Electrolux, Lagerhaus, OBH Nordica, Them, BRIO, Bonnierförlagen and Ifö, and offer free shipping in eligible cases. Orders over 229 SEK ($ 26) processed by Amazon.

It becomes the seventeenth local Amazon portal, with Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Bottom, Singapore, Spain, Turkey, the United Arab Emirates and the United States.

Amazon was already doing a lot of retailing in Sweden.

There has long been a system in Europe where buyers from individual countries where it did not offer direct trade were redirected to their relatives. Amazon URLs located in Denmark, Norway, Finland, Switzerland, and Poland, for example, are all set by default on the German Amazon site (Amazon.de), but they see text and some specialized content featured in each respective language. (And that’s also where Amazon has signed up until today.)

But this latest move aims to double the country’s potential, both as a place to attract traders and buyers, and potentially more aggressively competing against local merchants like Ikea and H&M.

“We are delighted to launch Amazon.se and to be able to offer Swedish customers a selection of over 150 million products, including tens of thousands of products from local Swedish companies,” said Alex Ootes, vice president of Amazon to European expansion. in a statement “Today is just the start of Amazon.se. We will continue to work hard to earn the trust of Swedish customers by expanding our product range, ensuring low prices and providing a convenient and reliable shopping experience.

Given that Sweden is the 10th largest economy in terms of GDP, it is perhaps surprising that it has taken so long. Amazon, however, is known to take a slow approach to global launches of certain products (the Kindle, for example, has taken years to roll out of its local US market).

For local merchants, this will give them another more direct online marketplace to sell products to local customers who are already familiar with their brands, but who until now do most of their business through Amazon in others. country.

“The opportunities at Amazon are huge. Amazon has become our main export channel and in the first few months of working with Amazon we have had positive cash flow, ”said Pierre Magnusson, e-commerce manager at N! CK’S, a Swedish healthy snack company, in a statement. “NOT! CK’S continues to grow and has become one of the top-selling brands in our category, and we continue to see 50% year-over-year growth in Amazon stores in the EU alone.

Our sales on Amazon have steadily grown over 50% per year, and Amazon is our fastest growing channel. Germany is Miss Mary’s largest customer base right now, and when we entered Amazon.de we noticed an immediate increase in sales. We now appreciate the opportunity to reach new Swedish customers and make them happy.