Sony sees ‘massive’ sales demand for PlayStation 5 ahead of November 12 launch

Sony look at a “very considerable” demand for your PlayStation 5 (PS5) console through advance ordersits head of games said, as the tech company aims for the top spot in the race to enjoy the growth of games globally with the PS5 release November 12.

Sony sold so much PS5 consoles in the first 12 hours in the United States as in the first 12 weeks for its predecessor Playstation 4

Jim Ryan, CEO of Sony Interactive Entertainment, said in an interview.

“The demand expressed by the pre-order level has been very, very large,” Ryan told Reuters.

Sony has sold over 100 million PS4 units

and aims to persuade its user base to switch to the new device to play titles like Marvel Spider-Man: Miles Morales with improved graphics, sound and commentary via a new controller.

he Launch of the PS5 It comes amid the COVID-19 pandemic that has fueled game companies but also disrupted retail networks, game development and manufacturing supply chains around the world.

“It is very possible that all those who want buy a PS5 on launch day they can find one, ”Ryan said, adding that the company was“ working as hard as they can ”to secure supplies for year-end purchases. season.

It is expected that Sony report an increase in quarterly gaming revenue Thursday as gamers PS4 users switch to downloads higher margin, and it is expected that The PS5 will be the first next-gen device This does not lead the games division to an annual loss in its launch year.

Sony has built a network of in-house studios that produce exclusive titles, included Ghost of Tsushima from Sucker Punch Productions, to defend against rivals like Microsoft’s Xbox and newcomers, many of whom have struggled.

“Developing AAA games is an incredibly complicated and difficult thing to do,” said Ryan, using an industry term for big budget games. Sony has “learned many lessons over many years” that have helped secure the PS5’s launch lineup, he added.

Sony shares are up 45% from March lows. Its shares rose 1.4% on Wednesday.