Sony on PS5 vs Xbox Series X marketing: wait for sales results
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By Sherif Saed,
Wednesday May 13, 2020 12:31 GMT
Sony is not concerned with the perception of its PS5 marketing strategy compared to its competing Xbox.
As part of Sony's revenue revealed this morning, where the company announced a huge increase in PlayStation Plus membership, questions about PS5 inevitably it arose.
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Although Sony has confirmed that it does not expect hardware delays, some were more concerned about how the company has marketed the PS5 so far compared to what Microsoft is doing with the Xbox Series X.
Bloomberg & # 39; s Takashi Mochizuki, who answered the call, reported an investor question about it.
"We look at it strategically but do our best," said Hiroki Totoki, chief financial officer for Sony. When asked to give a pass / fail rating on Sony's efforts to date, Totoki said the following: "Regarding approval or approval failure, I would wait for PS5 sales to make this judgment. "
Sony has revealed the specifications of the PS5 console, but outside of Mark Cerny's technical conference, we really only have the PS5 logo and a hasty look at the new controller.
In comparison, Microsoft has been much more active, revealing the appearance of the console in December and inviting the press to see it first-hand earlier this year.
Last week, Microsoft hosted a live broadcast showing a series of third-party Xbox Series X games. In short, we know more about the Xbox Series X than the PS5, and that applies to the new generation strategies of both companies as well as the games.
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