Thanks for the start of the first great online season. Yes, the pandemic has launched a massive digital switchover for our immediate and rapid future. We all know how it works in the required state before the vaccine. But there’s a not-so-hidden nuance to a dynamic answer to my wife’s stubborn question: Where’s my Jetpack?
She’s a girl from the 1960s, a post-Beatles era of shattered dreams and frustrated expectations. James Bond managed to blow up a Jetpack, but the telltale burnt gasoline exhaust made the effect an artifact of what was not to happen. In a decade of electrics and noise-canceling AirPods, it might be more likely to surface than it is, but if so, what’s the next Jetpack?
My vote is for the Electric Newsletter, a notification engine that knows what I am, projects the trends that are circulating among my best peers, and proactively invests in the products we want to accelerate. It’s a self-healing economy, research coordinator, humor, and award-winning media. At Gang, we use a combination of live streaming, side channel notifications, and everything up to a newsletter, but not included.
Since its inception, Twitter has promised a future in which RSS authority is undermined in a social context. What I mean by that is that RSS provided the ability, the opportunity for the chair in the sky that Louis CK described, the opportunity to explore the world alongside artists once known as journalists. accredited. It was always a tough sell for the Displaced Guardians, but step forward to this day and you can see they’re all bloggers and podcasters now.
As the window of meritocracy was opened, the definition of success shifted towards readers, viewers, towards social enterprise, as Marc Benioff insisted. Software as a service harnessed these social signals as fuel for what the iPhone delivered on the mobile wave. Now the mobile economy is shifting towards desktop silicon. M1 appears to be an evolution, but its entry point into consumer laptops is designed to produce network effects in the same way Office 97 put Windows 95 into orbit.
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So where is this electrical bulletin if it’s so important? As a vehicle for finding things that I didn’t know were important to me, newsletters suffer from too many and too few business models drive them. Subscriptions generate revenue but reduce the effects on the network of the ad-supported firewall subsidy. You get the range but the amount explodes. The excess of context is not a pleasant thing either.
Our first attempts at creating a gang newsletter generated the Telegram feed in real time; Its stream of group-shared notifications is just as valuable for what we jump as when we dive into it. As a framing device for Gillmor Gang recording sessions, we were able to anticipate both what we wanted to talk about and what we wanted to avoid. Trump’s fatigue burns on Telegram, as science and innovation deepen and develop ahead of time.
Adding a Twitter thread (follow @gillmorgang) pushes likes and retweets into the mix. The live recording feed generates additional Facebook Watch Parties and comments. A modified version here on Heaven32 adds this related comment. But where is the bulletin of all these live pieces?
Maybe the answer goes back to the Jetpack? It might not be the Jetpack we’re looking for, but the components that make up this flow as a service. A Jetpack delivers the dream of instant teleportation without the traffic jams or being kind to your Uber driver’s music. Zoom already delivers part of that promise, where recording the trip opens up hours in your day. Managing purchases and deliveries with Zoom will be of great help.
As Donovan prophetically proclaimed, the Electric Banana will be the next step. My electric newsletter is the perfect definition of an impossible dream. It is not so much a question of when it will happen as of what.
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The Gillmor Gang – Frank Radice, Michael Markman, Keith Teare, Denis Pombriant, Brent Leary,
Produced and directed by Tina Chase Gillmor @tinagillmor
@fradice, @mickeleh, @denispombriant, @kteare, @brentleary, @stevegillmor, @gillmorgang
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