Tackling the giants of enterprise story planning, Pigment raises $ 25.9 million Series A led by Blossom Capital – Heaven32

Realizing that modern and complex businesses can no longer be adequately managed using spreadsheet-type programs, the founders of Pigm ento

decided there had to be a better solution. Its business forecasting platform has now raised a substantial $ 25.9 million Series A, led by Blossom Capital. He also participated based in New York FirstMark Capital Yes Firstas well as angel investors such as Paul Melchiorre, former CEO of corporate planning giant Anaplan, and David Clarke, former CTO of Workday, another corporate planning executive.

These last two investors are important because Pigment, based in Paris compete with Anaplan and Workday. It’s also worth noting that another planning product, Adaptive Insights, was sold to Workday for $ 1.6 billion.

Pigment has so far secured large-scale pre-IPO and start-up clients for its beta product, including a major European bank, although it refuses to name any of its clients so far.

Pigment says it aims to review the painful experience of using error-prone spreadsheets and inflexible software to make business forecasts, rather than presenting a real-time dashboard-like approach to through graphics, simulations and continuous modeling.

Eléonore Crespo, Co-Founder and Co-CEO of Pigment, said in a statement: “We’re a bit like Minecraft for business strategy, with that kind of creative and organic potential for the user. Standard planning solutions are essentially mechanical and treat a business like a machine with levers that simply push and pull.

Ophelia Brown, Partner at Blossom Capital, said: “The existing planning software was built around 20th century models of how to do business. Pigment is a 21st century platform that reflects how successful businesses must work today: with social and environmental awareness, proactively exploring the horizon in search of risks and opportunities, and able to open up new opportunities in an increasingly complex world. and uncertain “.

Pigment was founded in 2019 by Crespo, a former Google data analyst and investor in Index Ventures, and Romain Niccoli, the former CTO and co-founder of Criteo, the advertising technology company that went public on the NASDAQ in 2013.