Why did the coronavirus cause an excess of gourmet food in the canceled summer events?
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The coronavirus derailed all major sporting events and summer celebrations, from the Wimbledon Grand Slam tennis tournament to the Tokyo Olympics, causing an overabundance of gourmet dishes.
Hospitality events have completely disappeared in Europe and Stilton strawberry and cheese suppliers are sounding the alarm that sales are falling.
The soundscape of summer will lose the bursting of the bubble bottles while hundreds of thousands of strawberry servings will not be consumed because the coronavirus cancels the celebrations and cancels the sports of the season.
Champagne, the French region that produces sparkling wine of the same name, has reduced the delicacy supply to maintain prices by lower demand. The French champagne committee, which regulates the industry, prohibits the presale of champagne during fermentation to avoid flooding the market, according to the French information site The Local.
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Demand for champagne in the UK was reportedly cut in half during the closure, despite increased sales of cider and beer.
Meanwhile, the famous British blue cheese Stilton has seen sales fall 30% since the closure began, according to the Stilton Cheesemakers Association, which represents the producers of the much-loved delicacy.
The cheese, known for its distinctive smell and blue mushroom, can only be produced in the counties of Derbyshire, Nottinghamshire and Leicestershire.
Prince Charles, head of the Association of Cheese Specialists, urges the British to approve British cheese producers, some of whom could “be lost forever”.
“The closure of our pubs and restaurants has had a devastating impact on sales of British cheese, and I understand that some of our small producers are really suffering from it,” he said in a statement.
Ruth Edwards, a politician representing one of the three British producing regions of Stilton, told MarketWatch: “The coronavirus has posed serious challenges for the dairy and cheese industries as demand for products has increased. drastically decreased in recent weeks. “
“My strong message to everyone who loves cheese is to try a little Cropwell Bishop or Colston Bassett Stilton, you will never look back,” he said.
Meanwhile, the cancellation of Wimbledon, where fans consumed nearly 200,000 servings of strawberries in 2019, left UK fruit growers fearful of facing a difficult summer. The loss of sporting events such as Formula 1, test cricket matches, football and other major external events will also hit producers hard.
The British trade association Summer Fruits is expected to double its marketing and public relations spending by 2020.
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The National Farmers Union anticipates that the demand for farm produce at the store will increase and offset the drop associated with catering and events.