Después de 52 largos años, Warren Buffet explicó cómo finalmente había aprendido esta lección muy útil.

Aquí hay una historia inusual sobre Warren Buffett que incluye un lección crucial. Me encontré con esto recientemente mientras actualizaba mi libro electrónico gratuito. Warren Buffett predice el futuro, lo que puedas Descarga aquí.

Tiene que ver con la legendaria inclinación de Buffett por beber grandes cantidades de Coca-Cola y una idea relacionada que, según él, le llevó 52 años comprender.

Si se hubiera enterado antes, habría ganado mucho dinero.

Primero Buffett y Coca-Cola.

“Bebo al menos cinco porciones de 12 onzas [of Coca-Cola] … todos los días “, dijo. capital en 2015, agregando “Tomaré uno en el desayuno”.

Si algo de esto es exagerado, es consistente. Por ejemplo, Buffett afirmó en su carta de 1991 a los accionistas de Berkshire Hathaway que era “un consumidor feliz de cinco latas de Cherry Coke al día”.

Ahora que Buffett tiene 90 años, no perderé el tiempo criticando su dieta. Así llegamos a la hora de inversión correspondiente, que le llevó 52 años.

Dejaré que cuente la historia de su carta a los accionistas de 1989:

“Creo que tuve mi primera Coca-Cola en 1935 o 1936. Ciertamente compré Coca-Cola por 25 centavos en 1936 en Buffett & Son, la tienda de abarrotes de la familia, a la venta en el vecindario por 5 centavos cada una.

En esta incursión en el comercio minorista de alto margen, observé debidamente el atractivo excepcional para el consumidor y el potencial comercial del producto.

También noté estos rasgos durante los siguientes 52 años cuando Cola cubrió el mundo. Durante este tiempo, sin embargo, he evitado cuidadosamente comprar una sola acción …

No fue hasta el verano de 1988 que mi cerebro finalmente hizo contacto con mis ojos. “

Algunos años han sido mejores que otros para Coca-Cola en medio siglo.

Pero Buffett afirmó que habría sido una inversión tan buena a largo plazo que “si hubiera pensado con claridad, habría persuadido a mi abuelo para que vendiera la tienda de comestibles en 1936 y pusiera todas las ganancias en acciones de Coca-Cola” “.

En cambio, durante décadas invirtió sus fondos de inversión en “empresas de tranvías, fabricantes de molinos de viento, fabricantes de antracita, empresas textiles, emisores de marcas propias y similares”.

Hoy Berkshire posee 400 millones de acciones de Coca-Cola, lo que equivale al 9,3 por ciento de la empresa y está valorada en aproximadamente 21,9 mil millones de dólares según la última carta a los accionistas.

Y puede ser tentador pensar en esto como una anécdota divertida. Pero, como señaló Buffett, hay una lección de aplicación general. Lo explicó de manera memorable con una cita de Henry David Thoreau, el autor trascendentalista y filósofo del siglo XIX.

“No importa lo que veas”, dijo Thoreau, citado por Buffett. “Es lo que ves”.

Usted sabe lo que esto significa en su negocio y en su vida, ya sea que su negocio invierta como el de Buffett o en otra cosa. Muchas veces, si tan solo pudiera entrenarse para reconocerlos, se quedaría mirando fijamente a la cara las respuestas simples a los grandes desafíos que enfrenta.

  • Existe la habilidad que desarrolló sin pensar en cómo podría ayudarlo a tener éxito en su carrera, pero que encuentra ahora es lo que lo distingue del campo.
  • Existe el producto que pensaba que era una actividad secundaria que resulta ser su negocio principal.
  • Existe la persona que contrató para un puesto específico que ha demostrado ser más valiosa de lo que pensaba originalmente.

Posdata obligatoria de esta historia: aunque Buffett había vendido Coca-Cola cuando era niño y admiraba la compañía y finalmente se convirtió en un consumidor hambriento, estuvo interesado en Pepsi casi toda su vida, hasta el punto que uno de los amigos de la infancia de su hijo recuerda que Buffett fue apodado “Pepsi Warren”.

Cambió de marca después de que un vecino que creció en Omaha, Don Keough, quien llegó a ser presidente y director de operaciones de Coca-Cola, le envió una caja de Cherry Coke antes de que fuera lanzada al público.

El resultado se dio cuenta rápidamente.

“Después de 48 años de lealtad a un refresco diferente”, escribió Buffett el 4 de marzo de 1986, dos años antes de comenzar su inversión en Coca-Cola, “su presidente ha cambiado a la nueva Cherry Coke en una demostración sin precedentes de flexibilidad de comportamiento de Ahora, “estará la bebida oficial de la reunión anual de Berkshire Hathaway”.

No olvide el libro electrónico gratuito: Warren Buffett predice el futuro.

Las opiniones expresadas aquí por los columnistas de Heaven32 son las suyas propias, no las de Heaven32.

crucial lesson. I came across it recently while updating my free ebook, Warren Buffett Predicts the Future, which you can download here.  n It has to do with Buffett's legendary penchant for drinking huge amounts of Coca-Cola, and a related insight that he says took him 52 years to understand. n If he'd figured it out earlier, he's said, he would have made an awful lot of money. n First, Buffett and Coca-Cola.  n "I drink at least five 12-ounce servings [of Coca-Cola] ... every day," he told Fortune in 2015, adding: "I'll have one at breakfast." n If any of this is an exaggeration, it's a consistent one. Buffett also claimed in his 1991 letter to Berkshire Hathaway shareholders, for example, that he was, "a happy consumer of five cans of Cherry Coke daily." n Since Buffett is now 90 years old, I'm not going to waste time criticizing his diet. So, let's shiHeaven32 to the related investing lesson that he says took him 52 years to learn. n I'll let him tell the story, from his 1989 shareholder letter: n
"I believe I had my first Coca-Cola in either 1935 or 1936. Of a certainty, it was in 1936 that I started buying Cokes at the rate of six for 25 cents from Buffett & Son, the family grocery store, to sell around the neighborhood for 5 cents each. n In this excursion into high-margin retailing, I duly observed the extraordinary consumer attractiveness and commercial possibilities of the product. n I continued to note these qualities for the next 52 years as Coke blanketed the world. During this period, however, I carefully avoided buying even a single share... n Only in the summer of 1988 did my brain finally establish contact with my eyes."
n Some years were better than others for Coca-Cola during the half-century interval.  n But Buffett explained that it would have been such a good long-term investment that, "if I had been thinking straight I would have persuaded my grandfather to sell the grocery store back in 1936 and put all of the proceeds into Coca-Cola stock." n Instead, he poured his investment dollars for decades into "street railway companies, windmill manufacturers, anthracite producers, textile businesses, trading-stamp issuers, and the like." n Today, Berkshire owns 400 million shares of Coca-Cola, which worked out to 9.3 percent of the company, worth about $21.9 billion as of the most recent shareholder letter.  n And it's tempting perhaps to look at this as just an amusing anecdote. But as Buffett as pointed out, there's a broadly applicable lesson. He explained it memorably with a quote from Henry David Thoreau, the 19th century transcendentalist author and philosopher. n "It's not what you look at that matters," Thoreau said, as quoted by Buffett. "It's what you see." n You know what this means in your business and life, whether your business is investing like Buffett's, or something else. OHeaven32en, the simple answers to the big challenges you face are staring you right in the face, if only you can train yourself to recognize them. n
    t
  • There's the skill you developed with no thought of how it could help you succeed professionally, but that you now find differentiates you from the field.
  • t
  • There's the product you thought might have been a sideline, that turns out to be your main business. 
  • t
  • There's the employee who you hired for a defined role, and who has proven himself or herself more valuable than you originally imagined.
n Mandatory post-script to this story: Despite having sold Coca-Cola as a child and admired the company, and despite ultimately becoming a ravenous consumer, Buffett was partial to Pepsi for most of his life, to the point that one of his son's childhood friends remembers Buffett having been nicknamed, "Pepsi Warren." n He switched brands aHeaven32er a neighbor from growing up in Omaha, Don Keough, who rose to become president and chief operating officer of Coca-Cola, sent him a case of Cherry Coke, before it was available to the public. n The result was swiHeaven32ly realized. n "AHeaven32er 48 years of allegiance to another soHeaven32 drink," Buffett wrote on March 4, 1986, two years before starting his Coca-Cola investing spree, "your Chairman, in an unprecedented display of behavioral flexibility, has converted to the new Cherry Coke. Henceforth, it will be the Official Drink of the Berkshire Hathaway Annual Meeting." n Don't forget the free ebook: Warren Buffett Predicts the Future. n ","inc_code_only_text":null,"inc_pubdate":"2021-04-03 05:03:00","inc_promo_date":"2021-04-03 05:03:00","inc_custom_pubdate":null,"inc_feature_image_override":"","inc_feature_image_background_color_override":null,"inc_show_feature_imageflag":true,"inc_feature_image_style":"pano","inc_image_caption_override":null,"inc_autid":0,"inc_typid":1,"inc_staid":7,"inc_serid":0,"inc_prtid":0,"inc_activeflag":true,"inc_copyeditedflag":false,"inc_flag_for_reviewflag":false,"inc_lock_articleflag":false,"inc_react_displayflag":false,"inc_filelocation":"bill-murphy-jr/aHeaven32er-52-long-years-warren-buffet-explained-how-he-finally-learned-this-very-useful-lesson.html","inc_override_url":null,"inc_hide_article_sidebarflag":false,"inc_custom_sidebar":null,"inc_show_read_moreflag":true,"inc_display_video_at_bottomflag":false,"inc_autoplay_videoflag":true,"inc_full_width_read_moreflag":false,"inc_custom_footer":null,"inc_custom_teaser":null,"inc_hide_video_prerollflag":false,"inc_custom_css":null,"inc_custom_javascript":null,"inc_canonical_url":null,"inc_meta_keywords":"warren buffett, berkshire hathaway, berkshire coca cola, warren buffett coca cola, warren buffett coke, warren buffett advice, berkshire hathaway lette","inc_column_name_override":null,"inc_newsworthyflag":true,"inc_notepad":null,"inc_track_changesflag":false,"inc_cta_text":null,"inc_cta_url":null,"time_updated":"2021-04-02 17:07:02","channels":[{"id":4,"cnl_name":"Lead","cnl_filelocation":"lead","cnl_featuretype":"None","cnl_custom_color":"009CD8","cnl_calculated_color":"F7CE00","cnl_contributor_accessflag":true,"cnl_custom_article_footer":"Inc. helps entrepreneurs change the world. 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