United Airlines acaba de tomar una nueva decisión audaz. Aquí está el controvertido cambio

Esta es una historia sobre United Airlines y un gran desafío al que pronto se enfrentará cualquier empresa estadounidense. Es el tipo de decisión que inspiró mi libro electrónico gratuito Volar en clase ejecutiva: 12 reglas para ejecutivos de aerolíneas de EE. UU., lo que puedas Descarga aquí.

Esta semana, United informó a los empleados que ahora toda la fuerza laboral debe vacunarse contra Covid-19; de lo contrario, corre el riesgo de perder su trabajo.

Dígale esto al CEO de United Airlines, Scott Kirby: Ya sea que esté de acuerdo con esta política o no, y estoy seguro de que habrá lectores que estarán de acuerdo en ambas partes, es una decisión audaz.

United es ahora la primera entre las principales aerolíneas estadounidenses en tomar esta decisión.

De hecho, el director ejecutivo de American Airlines ayer Doug Parker, reiteró su decisión No Solicitar vacunas. En Southwest Airlines, director ejecutivo Gary Kelly Recientemente dijo que ni siquiera estaba a favor de extender los requisitos federales de máscaras.

Y aunque muchas grandes empresas han implementado regulaciones de vacunación para los empleados, Walmart, para Ejemplo: liberar roles mal pagados y orientados al cliente y restringir las reglas a los empleados que trabajan en oficinas.

La decisión de United viene con varios parámetros estrictos:

  • Primero, una fecha límite para la vacunación, ya sea cinco semanas después de la aprobación final de una vacuna COVID-19 por parte de la Administración de Alimentos y Medicamentos o el 25 de octubre, lo que ocurra primero. (El mensaje que United envió a sus empleados es que United espera que la aprobación final de la FDA ocurra a principios del próximo mes).
  • En segundo lugar, la aerolínea no solo acepta la palabra de sus empleados. Según el mensaje enviado en nombre de Kirby y el presidente de United, Brett Hart, deben cargar sus tarjetas de vacunación en el portal de empleados de United.
  • Finalmente, con la excepción de un pequeño número de empleados que pueden tener exenciones legales de salud o religiosas, un funcionario de United confirmó que la sanción por incumplimiento será la separación de la empresa.

“Sabemos que algunos de ustedes no están de acuerdo con esta decisión”, dijo el mensaje de Kirby y Hart, agregando:

“Pero no tenemos mayor responsabilidad para con usted y sus colegas que garantizar su seguridad en el trabajo, y los hechos son muy claros: todos están más seguros cuando todos están vacunados.

En los últimos 16 meses, Scott ha enviado docenas de cartas de condolencia a los familiares de los empleados de United que fallecieron a causa del COVID-19. Estamos decididos a hacer todo lo que esté a nuestro alcance para evitar que cualquier otra familia de United reciba esta carta “.

Cabe destacar que, según United, el 90 por ciento de sus pilotos y el 80 por ciento de los asistentes de vuelo de United Airlines ya han subido voluntariamente un certificado de vacunación al portal de empleados.

(Se les dio un incentivo para compartir su información, con bonificaciones o días de vacaciones adicionales).

Y el sindicato que representa a los auxiliares de vuelo de United me envió una declaración que no apoyaba del todo el mandato, pero decía que “no debería ser una gran sorpresa” y que “[e]Los expertos coinciden en que las vacunas son nuestra mejor defensa contra el COVID-19 y la propagación del daño “.

¿Cuál es la enseñanza para su empresa?

Bueno, podemos lamentar el hecho de que la vacunación se haya convertido en un tema político enorme y controvertido en los Estados Unidos, pero es la realidad. Así que sospecho que algunos empleados y pasajeros de United acogerán con agrado la decisión de United, mientras que otros se opondrán.

Del mismo modo, si aún no lo ha hecho, debe decidir si una orden de vacunación es una buena opción para su empresa. Y en cualquier caso tendrás que vivir con las consecuencias de la reacción de tus clientes y empleados.

Porque aunque no anuncies el orden público, la gente ya está preguntando. Y toman decisiones de empleo y compra en función de dónde aterrizan las empresas en los registros Covid-19.

Es por eso que las grandes empresas se están postulando para explicar sus posiciones y por qué, por ejemplo Yelp revelado una nueva función de búsqueda esta semana que permite a las personas filtrar incluso las empresas locales más pequeñas en función de sus políticas contra la pandemia.

Para citar al grupo de rock canadiense clásico, Prisa: “Si opta por no elegir, aún ha tomado una decisión”.

Todo esto se debe a que sigo sugiriendo que los ejecutivos de empresas de todos los tamaños en casi todas las industrias deben tener cuidado con las principales aerolíneas.

A menudo se enfrentan a los mismos problemas que usted, solo que tienen que anunciar sus soluciones en el escenario mundial y explicar casi todas las pequeñas decisiones en detalle a analistas, periodistas y partes interesadas.

Esta nueva decisión no es diferente, incluso si es un poco más controvertida que la mayoría de las demás. Háganos saber en los comentarios qué piensa de la decisión de United y cómo deberían verse las pautas en su empresa.

Las opiniones expresadas aquí por los columnistas de Heaven32 son propias, no de Heaven32.

example -- are exempting lower-paid, customer-facing roles, limiting the rules to employees who work in offices.

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The United decision comes with several strict parameters:

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  • First, a vaccination deadline -- either five weeks aHeaven32er the Food & Drug Administration gives final approval to a COVID-19 vaccine, or else October 25, whichever comes first. (The message United sent to its employees says United expects final FDA approval will come sometime early next month.)
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  • Second, the airline isn't just taking its workers' word for it. They'll be required to upload their vaccination records to United's employee portal, according to the message, which was sent in the names of Kirby and United's president, Brett Hart.
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  • Finally, with the exception of a small number of employees who might be able to show legally required exemptions for health or religious reasons, a United official confirmed that the penalty for noncompliance will be separation from the company.

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"We know some of you will disagree with this decision," Kirby and Hart's message said, adding:

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"But, we have no greater responsibility to you and your colleagues than to ensure your safety when you're at work, and the facts are crystal clear: everyone is safer when everyone is vaccinated.

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Over the last 16 months, Scott has sent dozens of condolence letters to the family members of United employees who have died from COVID-19. We're determined to do everything we can to try to keep another United family from receiving that letter."

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It's worth noting that United says 90 percent of its pilots and 80 percent of United Airlines flight attendants have already voluntarily uploaded proof of vaccinations to the employee portal.

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(They were incentivized to share their information, with extra pay or additional vacation days.)

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And, the union representing United flight attendants sent me a statement that didn't quite endorse the mandate, but said it "shouldn't be a big surprise," and that "[e]xperts agree, vaccination is our best defense against COVID-19 and the extension of harm."

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So, what's the lesson for your business?

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Well, we can bemoan the fact that vaccinations have become an enormous and divisive political issue in the United States, but it's the reality. So, I suspect that some of United's employees and passengers will applaud United's decision, while others will object.

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Likewise, you're going to have to decide, if you haven't already, whether a vaccination mandate is a good choice for your company. And, you're going to have to live with the consequences of how your customers and employees will react, either way.

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Because even if you don't announce a public policy, people are already asking. And they're making employment and buying decisions informed by where companies land on Covid-19 protocols.

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It's why big companies are racing to explain their positions, and why, for example, Yelp revealed a new search function this week, designed to allow people to filter even the smallest local businesses based on their pandemic policies.

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To quote the classic Canadian rock group, Rush: "If you choose not to decide, you still have made a choice."

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This all comes down to why I continually suggest that leaders of businesses of all sizes, in almost every industry, should watch what the big airlines do.

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They're oHeaven32en facing the same problems you are -- only they have to announce their solutions on a world stage, explaining almost every small decision to analysts, journalists, and stakeholders in granular detail.

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This new decision is no different, even if it is a little more controversial than most. Let us know in the comments what you think of United's decision--and what the policy at your company should be.

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(Don't forget the free ebook, Flying Business Class: 12 Rules for Leaders From the U.S. Airlines.)

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