Dave Struzzi es el fundador de Fama Arcade, Una consultoría que trabaja con marcas de tecnología innovadora. Su libro, "App Store Fame and Fortune", fue uno de los primeros en explorar las mejores prácticas para el marketing de aplicaciones móviles.
Como los organizadores cancelan eventos con asistencia masiva, como SXSW (400,000 asistentes), E3 (66,000), GDC (65,000) y Congreso Mundial de Telefonía Móvil (100,000), los desarrolladores de juegos móviles han sentido la crisis. En un espectáculo como SXSW, los desarrolladores más grandes pueden gastar más de $ 135,000 solo para asegurar algunos bienes inmuebles.
A pesar del alto costo, si eres un desarrollador, estos eventos pueden ser valiosos para generar conciencia, comentarios y descargas de clientes. Los comentarios en tiempo real de los asistentes, la capacidad de inscribir a los usuarios para las campañas beta, las oportunidades para impulsar el marketing por correo electrónico posterior y el prestigio de tener su aplicación en vivo al lado de juegos producidos por estudios más grandes son cualidades únicas.
Aún no está claro si los desarrolladores que hicieron inversiones recuperarán los costos, como los de promoción en el sitio, publicidad impresa, personal para los puestos y reservas en restaurantes. Igualmente, si no es más importante, es la capa adicional de costo de oportunidad para los desarrolladores, especialmente aquellos que buscaron usar estos eventos para lanzar algo nuevo.
¿Qué tan importantes son los momentos de lanzamiento para los desarrolladores de juegos? Durante la Game Developers Conference 2019, se anunció un nuevo puerto de Cuphead para Nintendo Switch. Según Google Trends, las búsquedas web del juego alcanzaron su segundo punto más alto del año durante el evento (20 de marzo), solo detrás del volumen de búsqueda del lanzamiento del juego un mes después, en abril de 2019.
Los grandes desarrolladores pueden salir ilesos de la cancelación de una feria comercial y simplemente patear el momento del lanzamiento para su próximo gran evento de campaña. Pero para los desarrolladores de aplicaciones o juegos más pequeños que no pueden esperar otros seis meses para su momento de lanzamiento, deben hacer algo.
Aquí hay cinco formas de salvar un lanzamiento perdido debido a la cancelación de una feria comercial.
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Vive con el Dr. Anthony Fauci, el principal experto en enfermedades infecciosas de EE. UU., Para conocer lo que todos podemos hacer para combatir la propagación del coronavirus (COVID-19).
La conversación es parte del impulso reciente de Facebook para poner información COVID-19 de las autoridades sanitarias establecidas al frente y en el centro en la plataforma en un esfuerzo por obtener buena información en manos de los usuarios mientras se mitiga la información errónea potencialmente peligrosa que podría empeorar los resultados a medida que el nuevo coronavirus se propaga por todo el mundo.
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Si hay una cara de la autoridad científica en los Estados Unidos en medio del caos de COVID-19, es el Dr. Anthony Fauci. El Dr. Fauci, uno de los principales investigadores de VIH / SIDA del mundo, se desempeñó en su puesto como director del Instituto Nacional de Alergias y Enfermedades Infecciosas desde 1984, ayudando a dirigir la respuesta federal a las enfermedades virales (...)
Taylor cubre política, política de plataforma y gran tecnología en TechCrunch. Antes de unirse a TechCrunch, Taylor fue editor senior de tecnología de Daily Beast. Taylor se unió a TechCrunch por primera vez en 2016. Antes de unirse a TechCrunch, fue editora técnica de Daily Dot y reportera y editora adjunta en ReadWriteWeb.
Taylor cubre política, política de plataforma y gran tecnología en TechCrunch. Antes de unirse a TechCrunch, Taylor fue editor senior de tecnología de Daily Beast. Taylor se unió a TechCrunch por primera vez en 2016. Antes de unirse a TechCrunch, fue editora técnica de Daily Dot y reportera y editora adjunta en ReadWriteWeb.
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WASHINGTON, DC - 17 DE MARZO: El Dr. Anthony Fauci, Director del Instituto Nacional de Alergias y Enfermedades Infecciosas, junto con miembros de la Fuerza de Tarea de Coronavirus, habla sobre el brote de coronavirus en la sala de prensa de la Casa Blanca el 17 de marzo de 2020 en Washington DC La administración Trump está considerando un paquete de estímulo de $ 850 mil millones para contrarrestar las consecuencias económicas a medida que se propaga el coronavirus. (Foto por Drew Angerer / Getty Images)
Instagram finalmente se está preparando para copiar la característica más popular de Snapchat, y una de las pocas que aún no ha clonado. Instagram ha creado un prototipo de una función de mensajería de texto efímera inédita que borra el hilo del chat cada vez que la abandonas, confirma un vocero de Facebook a TechCrunch. Eso podría hacer que los usuarios se sientan más cómodos con chats rápidos, tontos, vulnerables o arriesgados, lo que aumenta las notificaciones de respuesta que mantienen a las personas abriendo Instagram todo el día.
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Instagram ya tiene mensajes de foto y video que desaparecen y lanzado en febrero de 2018 para permitir a los usuarios elegir si los socios de chat pueden "ver una vez", "permitir la reproducción" varias veces durante un período limitado o "mantener el chat" permanentemente. Técnicamente, podría usar el modo Crear para superponer palabras sobre un fondo de color para enviar un texto efímero, pero de lo contrario debe usar la función "Enviar" que notifica a otras personas en el hilo.
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Pero hoy, el especialista en ingeniería inversa y el tipster favorito de TechCrunch Jane Manchun Wong desenterró algo nuevo. Enterrado en el código de la aplicación de Android está el nuevo modo " ud83d ude4a", etiquetado en el código con el emoji de mono "no hables mal".
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Cómo funcionan los mensajes que desaparecen de Instagram
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Cuando los usuarios ingresan a este modo deslizando hacia arriba desde el hilo de mensajes de Instagram Direct, son llevados a una ventana de mensajes en modo oscuro que comienza como un hilo de mensajes vacío. Cuando los usuarios cierran esta ventana, cualquier mensaje de ellos o de sus compañeros de chat desaparece. U00a0 La función funciona de manera similar a Snapchat, que borra un chat después de que todos los miembros de un hilo lo hayan visto y cerrado la ventana de chat.
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Así es como funcionan los mensajes de desaparición de Instagram
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La función de mensajería efímera actualmente no está disponible públicamente, pero Facebook El portavoz me confirma que están trabajando en ello internamente. "Siempre estamos explorando nuevas funciones para mejorar su experiencia de mensajería. Esta característica todavía está en desarrollo temprano y no se está probando externamente ". La empresa después tuiteó la confirmación. No dieron ninguna indicación de una línea de tiempo para si o cuándo podría lanzarse oficialmente. Algunas características nunca salen de la fase de prototipo, pero otras, incluidas muchas vistas por Wong, terminan siendo implementadas varios meses después.
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Instagram ha tenido un gran éxito al usar Snapchat como laboratorio de investigación y desarrollo de productos. La versión de Instagram de Stories se disparó a 500 millones de usuarios diarios en comparación con solo 218 millones de usuarios en Snapchat en general.
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Pero la mensajería efímera ha mantenido a Snapchat relevante. A fines de 2017, solo 51 millones de los 178 millones de usuarios de Snapchat publicaban historias por día, y fue cuando Instagram Stories todavía estaba en su primer año en el mercado. De acuerdo a Statista, El principal caso de uso de Snapchat es mantenerse en contacto con amigos y familiares, no entretenimiento.
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Las Historias de Instagram hicieron que Snapchat comenzara a reducirse en un punto, pero ahora está creciendo de manera saludable nuevamente. Eso puede indicar que Instagram todavía tenía más trabajo que hacer para robar el trueno de Snap. Pero La versión existente de Instagram de mensajes efímeros que es más complicada, Facebook descartó una prueba de una característica similar, y La toma de WhatsApp que comenzó a probar en octubre aún no se ha implementado.
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Eso ha dejado a los adolescentes seguir con Snapchat para una comunicación rápida, no tienen que preocuparse por volver a perseguirlos. Si Instagram también copia con éxito esta función, podría reducir la necesidad de que las personas permanezcan en Snapchat mientras hace que Instagram Direct sea más atractivo para un público crítico. Cada respuesta y alerta posterior atrae a los usuarios más profundamente en la web de Facebook.
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Instagram finalmente se está preparando para copiar la característica más popular de Snapchat, y una de las pocas que aún no ha clonado. Instagram ha creado un prototipo de una función de mensajería de texto efímera inédita que borra el hilo del chat cada vez que la abandonas, confirma un vocero de Facebook a TechCrunch. Eso podría hacer que los usuarios se sientan más cómodos con tener fuego rápido, tonto, vulnerable o (...)
Josh Constine es un periodista de tecnología que se especializa en el análisis profundo de productos sociales. Actualmente es Editor-At-Large para TechCrunch y está disponible para participar en conferencias.
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Anteriormente, Constine era el escritor principal de Inside Facebook a través de su adquisición por parte de WebMediaBrands, cubriendo todo sobre la red social.
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Constine se graduó de la Universidad de Stanford en 2009 con una maestría en cibersociología, examinando la influencia de la tecnología en la interacción social. Investigó el impacto de los controles de privacidad en la socialización de los niños, los ciclos de popularidad de memes y lo que influye en la tasa de clics de enlaces publicados en Twitter.
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Constine también recibió una licenciatura con honores de la Universidad de Stanford en 2007, con especialización en Psicología Social y Procesos Interpersonales.
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Josh Constine es un orador público experimentado y ha moderado más de 120 entrevistas en el escenario en 15 países con líderes como el CEO de Facebook, Mark Zuckerberg, el denunciante Edward Snowden (a través de una videoconferencia en el escenario) y el senador estadounidense Cory Booker. Está disponible para moderar paneles y chats junto al fuego, pronunciar notas clave y juzgar las competencias de hackathon y pitch.
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Constine ha sido citado por The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate y más, y ha aparecido en televisión en Good Morning, America, The Today Show, China Central Television y Fox News. Constine está clasificada como la periodista tecnológica # 1 más citada en el prestigioso agregador de noticias Techmeme.
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(Divulgaciones: Josh Constine le aconsejó temporalmente a una amiga de la universidad que compartiera ubicación social con el nombre en código 'Signal' que tenía su sede en San Francisco antes de disolverse en 2015. Esta función de asesoría fue aprobada por los editores de AOL y TechCrunch y ha concluido. El novio de Constine, Andee Gardiner cofundador de startups fundadoras de Founders Embassy. El primo de Constine, Darren Lachtman, es el fundador de la startup de publicidad influyente Niche que fue adquirida por Twitter, y desde entonces dejó y fundó el estudio de contenido para adolescentes Brat. Constine no escribe sobre Founders Embassy o Brat. Constine tiene personal conocidos derivados de la vivienda universitaria alrededor del año 2007 con los fundadores de Skybox Imaging (ahora Terra Bella), Hustle, Snapchat y Robinhood, pero no mantiene estrechos lazos sociales con ellos ni eso influye en su escritura. Constine ocasionalmente participa en conferencias pagas. pero solo aquellos financiados por compañías que no cubre. Constine posee una pequeña posición en Ethereum y Las criptomonedas de Bitcoin no cotizan y divulgan sus posiciones directamente en los artículos, según corresponda. Constine no realiza consultorías, inversiones de ángeles ni negociación de acciones públicas más allá de las inversiones de acciones públicas por parte de la herencia de sus padres que él no tiene ningún papel en la gestión o asesoramiento).
Josh Constine es un periodista de tecnología que se especializa en el análisis profundo de productos sociales. Actualmente es Editor-At-Large para TechCrunch y está disponible para participar en conferencias.
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Anteriormente, Constine era el escritor principal de Inside Facebook a través de su adquisición por parte de WebMediaBrands, cubriendo todo sobre la red social.
n n
Constine se graduó de la Universidad de Stanford en 2009 con una maestría en cibersociología, examinando la influencia de la tecnología en la interacción social. Investigó el impacto de los controles de privacidad en la socialización de los niños, los ciclos de popularidad de memes y lo que influye en la tasa de clics de enlaces publicados en Twitter.
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Constine también recibió una licenciatura con honores de la Universidad de Stanford en 2007, con especialización en Psicología Social y Procesos Interpersonales.
n n
Josh Constine es un orador público experimentado y ha moderado más de 120 entrevistas en el escenario en 15 países con líderes como el CEO de Facebook, Mark Zuckerberg, el denunciante Edward Snowden (a través de una videoconferencia en el escenario) y el senador estadounidense Cory Booker. Está disponible para moderar paneles y chats junto al fuego, pronunciar notas clave y juzgar las competencias de hackathon y pitch.
n n
Constine ha sido citado por The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate y más, y ha aparecido en televisión en Good Morning, America, The Today Show, China Central Television y Fox News. Constine está clasificada como la periodista tecnológica # 1 más citada en el prestigioso agregador de noticias Techmeme.
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(Divulgaciones: Josh Constine le aconsejó temporalmente a una amiga de la universidad que compartiera ubicación social con el nombre en código 'Signal' que tenía su sede en San Francisco antes de disolverse en 2015. Esta función de asesoría fue aprobada por los editores de AOL y TechCrunch y ha concluido. El novio de Constine, Andee Gardiner cofundador de startups fundadoras de Founders Embassy. El primo de Constine, Darren Lachtman, es el fundador de la startup de publicidad influyente Niche que fue adquirida por Twitter, y desde entonces dejó y fundó el estudio de contenido para adolescentes Brat. Constine no escribe sobre Founders Embassy o Brat. Constine tiene personal conocidos derivados de la vivienda universitaria alrededor del año 2007 con los fundadores de Skybox Imaging (ahora Terra Bella), Hustle, Snapchat y Robinhood, pero no mantiene estrechos lazos sociales con ellos ni eso influye en su escritura. Constine ocasionalmente participa en conferencias pagas. pero solo aquellos financiados por compañías que no cubre. Constine posee una pequeña posición en Ethereum y Las criptomonedas de Bitcoin no cotizan y divulgan sus posiciones directamente en los artículos, según corresponda. Constine no realiza consultorías, inversiones de ángeles ni negociación de acciones públicas más allá de las inversiones de acciones públicas por parte de la herencia de sus padres que él no tiene ningún papel en la gestión o asesoramiento).
los European Commission is putting pressure on Netflix y otras plataformas de transmisión para cambiar a la definición estándar durante los períodos de mayor demanda, ya que la crisis del coronavirus impone una carga sin precedentes en la infraestructura de Internet.
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Across the Unión Europea — a region with around 445M citizens —u00a0 it’s likely many millions of office workers will switch to teleworking, as countries impose quarantine measures and instruct people to work from home wherever possible. The European Commission itself, which employs around 32,000 people,u00a0moved all non-critical staff to remote work at the start of this week.
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Yesterday Thierry Breton, the commissioner for the EU’s internal market who is also a former CEO of France Telecom, tweeted that he’d spoke to Netflix CEO Reed Hastings para defender la transmisión de definición estándar por defecto durante la crisis de salud pública de COVID-19.
Un portavoz de Breton nos dijo que la Comisión está invitando a las plataformas de transmisión a seguir el ejemplo de los proveedores de telecomunicaciones y considerar adaptar el rendimiento de la transmisión de video, como pasar temporalmente a la transmisión SD en lugar de HD, al menos para las horas de trabajo más críticas.
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En la llamada de Breton con Netflix, se discutieron una serie de posibles medidas, según el portavoz, incluido un cambio automático a la definición estándar durante los picos de las actividades de Internet en geografías impactadas, que según la Comisión representa una "opción responsable", que ayudará a asegurar las infraestructuras de telecomunicaciones mientras "sigue ofreciendo el mejor servicio a usuarios y consumidores, sin interrupciones".
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Añadió que muchos proveedores de contenido y aplicaciones ya están aplicando este tipo de medida de flexibilidad.
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The Commission is also asking telecoms operators that provide Internet services to take steps to prevent and mitigate the impacts of impending network congestion, by inviting them to make use of “possibilities” offered by EU net neutrality rules.
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Earlier this week Vodafone reported a 50% surge in Internet traffic in some European countries as scores of people logged on from home. u201cCovid-19 is already having a significant impact on our services and placing a greater demand on our network,u201d the company said in a statement, adding that: u201cWe should expect this trend of data growth to continue.”
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Al mismo tiempo, la Comisión pide a los usuarios de Internet en la región que hagan un uso responsable de las actividades recreativas en línea, como optar por configuraciones que reducen el consumo de datos, incluido el uso de Wi-Fi (en lugar de datos móviles) y elegir una resolución más baja para contenido siempre que sea posible.
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Quiere una acción conjunta de todas las partes interesadas para aliviar la presión sobre la infraestructura y facilitar el trabajo remoto y la educación en línea en un momento de crisis de salud pública en toda la región.
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In a statement Breton added: u201cEurope and the whole world are facing an unprecedented situation. Los gobiernos han tomado medidas para reducir las interacciones sociales para contener la propagación de Covid-19 y alentar el trabajo remoto y la educación en línea. Plataformas de transmisión, operadores de telecomunicaciones y usuarios, todos tenemos la responsabilidad conjunta de tomar medidas para garantizar el buen funcionamiento de Internet durante la batalla contra la propagación del virus ".
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No está claro exactamente qué margen de maniobra prevé la Comisión en las normas de neutralidad de la red de la UE para priorizar ciertos tipos de tráfico sobre otros durante la crisis del coronavirus.
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We asked Breton’s spokesman for clarification on this point but he responded by emphasizing that the Commission is hoping to steer off such a scenario, telling us: “By calling for all stakeholdersu2019 responsibility (platforms/telcos/users) we are proactively ensuring smooth functioning of the Internet so that the question of prioritization does not need to be asked.”
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También nos comunicamos con Netflix para preguntar qué pasos está tomando para ayudar a administrar la demanda de ancho de banda en la región. Al momento de escribir esto, la compañía no había respondido.
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El portavoz de Breton dijo que el comisionado debe realizar una llamada de seguimiento con Hastings en los próximos días.
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En términos más generales, la Comisión está trabajando en la creación de un mecanismo de información para garantizar un seguimiento regular de la situación del tráfico de Internet en cada Estado miembro a fin de poder responder rápidamente a los problemas de capacidad, en contacto con el Cuerpo de Reguladores Europeos de Comunicaciones Electrónicas y con el apoyo de las autoridades reguladoras nacionales.
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También nos hemos puesto en contacto con YouTube para comentar sobre el llamado de la Comisión a la acción proactiva de las plataformas de transmisión para ayudar a gestionar una mayor demanda en la infraestructura de Internet.
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The European Commission is putting pressure on Netflix and other streaming platforms to switch to standard definition during periods of peak demand as the coronavirus crisis puts unprecedented load on Internet infrastructure. Across the European Union — a region with around 445M citizens —u00a0 it’s likely many millions of office workers will switch to teleworking, (…)
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Natasha is a senior reporter for TechCrunch, joining September 2012, based in Europe. She joined TC after a stint reviewing smartphones for CNET UK and, prior to that, more than five years covering business technology for silicon.com (now folded into TechRepublic), where she focused on mobile and wireless, telecoms & networking, and IT skills issues. She has also freelanced for organisations including The Guardian and the BBC. Natasha holds a First Class degree in English from Cambridge University, and an MA in journalism from Goldsmiths College, University of London.
Natasha is a senior reporter for TechCrunch, joining September 2012, based in Europe. She joined TC after a stint reviewing smartphones for CNET UK and, prior to that, more than five years covering business technology for silicon.com (now folded into TechRepublic), where she focused on mobile and wireless, telecoms & networking, and IT skills issues. She has also freelanced for organisations including The Guardian and the BBC. Natasha holds a First Class degree in English from Cambridge University, and an MA in journalism from Goldsmiths College, University of London.
Berlin, Germany – April 18: The logo of the media company Netflix can be seen on a TV on April 18, 2017 in Berlin, Germany. Netflix is one of the world’s largest streaming services. (Photo Illustration by Thomas Trutschel/Photothek via Getty Images)
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ntt¡Meneo! CEO Garrett Smallwood is a three-time entrepreneur with previous experience at Redbeacon (acquired by The Home Depot), Pillow (acquired by Expedia via Home Away Group) and Finrise (acquired by Wag!).t
ntnt
n
Wag !, el cuidado de mascotas La compañía conocida por conectar a los dueños de mascotas con paseadores de perros locales, ha sufrido recientemente una serie de cambios radicales.
n
A fines de noviembre, después de ser nombrado nuevo CEO, mi equipo de administración y yo comenzamos a trazar un camino radicalmente diferente hacia la rentabilidad. Comenzamos evaluando nuestra relación con los usuarios. En primer lugar, reconocimos que Wag! necesitábamos mejorar la forma en que apoyamos a la comunidad, incluidos los padres de mascotas, los cuidadores de mascotas y sus mascotas.
n
Luego, examinamos la salud financiera de la compañía y analizamos el clima competitivo, la comunidad de inversión y la dirección en la que la industria tecnológica parecía estar dirigida. Ha llegado el momento de compartir cómo esto influyó en nuestras decisiones.
n
A finales de 2019, muchas personas inteligentes comenzaron a notar un cambio filosófico que tenía lugar en los mercados de capitales. Los inversores habían comenzado a perder la paciencia con las nuevas empresas que gastaron sumas masivas en adquirir participación de mercado, pero habían demostrado poca o ninguna capacidad para crear negocios duraderos.
n
Llegamos a la conclusión de que la financiación en algunos sectores se agotaría rápidamente. Según nuestro análisis, esperamos que un número creciente de nuevas empresas se vean obligadas a crear nichos de negocios autosuficientes para sobrevivir. Esta evaluación es en parte lo que nos llevó a concluir que aceptar otra ronda de financiamiento no necesariamente beneficiaría a la compañía en el área que más importa: proporcionar valor a los clientes.
n
Se llegó a un consenso después de que tomamos el control, y encontramos un ritmo constante de facturas entrantes y salientes, en particular a Amazon (Servicios web), Google (para ayudar a extender nuestra marca), Facebook (para llegar a los clientes) y para nuestro espacio de oficina . Estos costos estaban creciendo más rápido que los ingresos.
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Instead of accepting more investment, we chose to cut costs. This included a consolidation of some of our offices and a painful 76% reduction of our workforce.
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nttDave Struzzi is the founder of Fame Arcade, a consultancy that works with innovative technology brands. His book, "App Store Fame and Fortune," was among the first to explore best practices for mobile app marketing.t
ntnt
n
Como los organizadores cancelan events with massive attendance, like SXSW (400,000 attendees), E3 (66,000), GDC (65,000) and Congreso Mundial de Telefonía Móvil (100,000), mobile game developers have felt the crunch. At a show like SXSW, larger developers can spend more than $135,000 just to secure some real estate.
n
A pesar del alto costo, si eres un desarrollador, estos eventos pueden ser valiosos para generar conciencia, comentarios y descargas de clientes. Los comentarios en tiempo real de los asistentes, la capacidad de inscribir a los usuarios para las campañas beta, las oportunidades para impulsar el marketing por correo electrónico posterior y el prestigio de tener su aplicación en vivo al lado de juegos producidos por estudios más grandes son cualidades únicas.
n
Aún no está claro si los desarrolladores que hicieron inversiones recuperarán los costos, como los de promoción en el sitio, publicidad impresa, personal para los puestos y reservas en restaurantes. Igualmente, si no es más importante, es la capa adicional de costo de oportunidad para los desarrolladores, especialmente aquellos que buscaron usar estos eventos para lanzar algo nuevo.
n
¿Qué tan importantes son los momentos de lanzamiento para los desarrolladores de juegos? Durante la Game Developers Conference 2019, se anunció un nuevo puerto de Cuphead para Nintendo Switch. Per Google Trends, web searches for the game reached their second-highest point of the year during the event (March 20th), only behind search volume of the gameu2019s release a month later, in April 2019.
n
Los grandes desarrolladores pueden salir ilesos de la cancelación de una feria comercial y simplemente patear el momento del lanzamiento para su próximo gran evento de campaña. But for smaller app or game developers that canu2019t wait another six months for their launch moment, they need to do something.
n
Aquí hay cinco formas de salvar un lanzamiento perdido debido a la cancelación de una feria comercial.
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Large developers can come out unscathed, but smaller apps and developers who canu2019t wait six months for their launch moment need to do something.
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Niko Bonatsos on Y Combinator, edtech and investing in the shadow of coronavirus"},"content":{"rendered":"
Esta semana, extra Crunch hosted a call with General Catalyst managing director Niko Bonatsos to discuss a number of startup topics, including what the novel coronavirus is doing to investing in the Valley, as well as his thoughts on robotics, homeschooling, edtech, SMBs, international investing and what heu2019s looking to see today in startups. Se unió a mí en la llamada en vivo mi compañero anfitrión de Equity Alex Wilhelm y un par de docenas de miembros del CE.
n
If you missed this conference call for EC members, donu2019t fret: Weu2019ll have more of these to come in this era of work-from-home. Mientras tanto, aquí hay una transcripción ligeramente editada, junto con una grabación de la llamada si desea escucharla.
n
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This week, Extra Crunch hosted a call with General Catalyst managing director Niko Bonatsos to discuss a number of startup topics, including what the novel coronavirus is doing to investing in the Valley, as well as his thoughts on robotics, homeschooling, edtech, SMBs, international investing and what heu2019s looking to see today in startups. Joining (…)
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Danny is Managing Editor at TechCrunch, where he covers technology, power, and startup growth. Previously, he was a foreign correspondent at TechCrunch based in Seoul, South Korea as well as a venture capitalist with General Catalyst in Palo Alto and Charles River Ventures in Boston and New York. He was awarded a Fulbright research scholarship to South Korea, where he researched the development of Koreau2019s startup ecosystem. He is a PhD dropout from Harvard where he studied public policy and an honors graduate of Stanford, where he studied mathematical and computational sciences. Danny is based in Brooklyn.
nn
His ethics statement is located at https://www.dannycrichton.com/ethics/
Danny is Managing Editor at TechCrunch, where he covers technology, power, and startup growth. Previously, he was a foreign correspondent at TechCrunch based in Seoul, South Korea as well as a venture capitalist with General Catalyst in Palo Alto and Charles River Ventures in Boston and New York. He was awarded a Fulbright research scholarship to South Korea, where he researched the development of Koreau2019s startup ecosystem. He is a PhD dropout from Harvard where he studied public policy and an honors graduate of Stanford, where he studied mathematical and computational sciences. Danny is based in Brooklyn.
nn
His ethics statement is located at https://www.dannycrichton.com/ethics/
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Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between.
n
Hoy estamos analizando el mundo de la inversión de capital riesgo de los deportes electrónicos, en gran medida a través de la lente de preliminar datos que vamos a advertir dada la forma en que los datos de VC reportados retrasan la realidad Es probable que ese fenómeno sea doblemente cierto en el momento actual, ya que COVID-19 absorbe todos los ciclos de noticias y algunos anuncios de rondas de riesgo son retrasado incluso más de lo habitual.
n
De todos modos, los datos que tenemos pintan una imagen de un cambio en la inversión de riesgo de esports, uno de tamaño suficiente para indicar que una desaceleración de VC de eSports podría estar en marcha. Como con todas las primeras apariencias, nos estamos extendiendo para llegar a una conclusión. Pero ... sin riesgo, sin recompensa.
n
Comenzaremos observando los totales de la empresa de esports del primer trimestre de 2020 hasta la fecha, comparándolos con los resultados del año anterior, y luego echaremos un vistazo a los resultados del cuarto trimestre de 2019 y su comparación del año anterior para saber qué más ha sucedido últimamente en el nicho. La imagen que dibujan los trimestres nos ayudará a comprender cómo la inversión en deportes electrónicos está comenzando un año que no está yendo como todos esperaban.
n
Resultados de riesgo
n
Hoy estamos utilizando datos de Crunchbase, analizando los totales de riesgo tanto globales como específicos de EE. UU. tanto en volumen redondo como en dólares. Para tener una idea del mundo competitivo de los juegos, estamos examinando las inversiones en empresas que están etiquetadas como "esports"Relacionado en la base de datos Crunchbase. Dado que este es un corte algo amplio, los datos a continuación son más direccionales que precisos y deben tratarse como tales.
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Even with an expected decline in Q1 2020 venture round and venture dollar results due to lag, the most recent venture data looks grim.
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Alex Wilhelm is Senior Editor at TechCrunch. He previously worked for Crunchbase News as Editor in Chief as well as The Next Web, TechCrunch, and Mattermark.
Alex Wilhelm is Senior Editor at TechCrunch. He previously worked for Crunchbase News as Editor in Chief as well as The Next Web, TechCrunch, and Mattermark.
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FILE – In this Oct. 4, 2013 file photo, fans watch the opening ceremony at the League of Legends Season 3 World Championship Final between South Korea’s SK Telecom T1 and China’s Royal Club, in Los Angeles. With millions of gamers now regularly spectating video games online and in arenas, game developers are angling to (…)
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who share insights can build industry trust at scale"},"content":{"rendered":"
nttAdam Guild is a growth marketing expert and the founder of Placepull.t
ntnt
n
Todos saben eso press features donu2019t drive sustainable traffic. Pero siguen siendo importantes por una simple razón: las ventas requieren confianza. La confianza es transitiva. Y la prensa es de confianza.
n
Press features validate the legitimacy of a company, lend it authority, and ultimately lead others to trust it more.
n
Iu2019ve seen this first hand, having gone from being an unknown outsider to becoming the most popular expert in the world in my space u2014 contributing articles to 14 publications and driving more than 37,000 prospective customers per month to my blog.
n
In this article, youu2019ll learn the steps I took over the last year to go from being unknown to expert, and how this strategy has helped me open doors and close deals. Todo a partir de esta estrategia simple que usé para construir mi propia autoridad en la industria y aprovechar la prensa en la que la gente confiaba para construir autoridad y construir SEO.
n
Inicialmente descubrí esta estrategia por frustración. The businesses that I was selling to didnu2019t trust me because I was an outsider. I didnu2019t have credibility in my industry. I didnu2019t have status symbols people associate with trustworthiness.
n
De hecho, tuve lo contrario. Dejé la escuela secundaria en el décimo grado. Nunca fui a la universidad. Nunca había trabajado para una gran empresa. Y nuestros clientes en los primeros días eran algunos pequeños independientes. So people didnu2019t trust me enough to trust that my technology would work for them. Iu2019d often be denied sales opportunities as a result.
n
La pregunta era, ¿cómo podría cambiar eso y ser confiable antes de que comience el proceso de ventas? Porque eso, sospechaba, era cómo podría comenzar a cerrar más negocios. Esta estrategia fue mi solución a esas frustraciones repetidas y desde entonces ha llevado a acuerdos con marcas de miles de millones de dólares y pequeñas marcas por igual. Incluso impresionó a las personas que terminaron respaldando mi empresa.
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It requires patience, but it may just make you (and your company) be seen as leaders in your space while improving your insight and building an unfair advantage of trust.
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20 best startups from Y Combinator’s W20 Demo Day"},"content":{"rendered":"
Con eventos mundiales Superando las preferencias del mundo tecnológico para reunirse para tomar café y reunirse en eventos, Y Combinator se saltó su famoso evento de demostración en vivo de dos días y realizó un experimento radical: no demos en absoluto, sino una larga lista de las casi 200 nuevas empresas en su invierno Lote 2020, con enlaces a sus sitios y diapositivas de una página. Hemos hizo el trabajo por usted para darle un resumen completo de quién hace quéy también tenemos reunirseu00a0on a group video chat on Zoom to talk through our takeaways of the format this year (missed it? aquí está la grabación) Ahora, sin ningún orden en particular, aquí está nuestra lista de algunos de nuestros favoritos en general.
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With world events overtaking the tech world’s preferences to meet for coffees and convene at events, Y Combinator skipped its famous two-day live Demo event and went for a radical experiment: no demos at all, but instead a long list of the nearly 200 startups in its Winter 2020 batch, with links to their sites (…)
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Anna Escher manages Audience Development at TechCrunch.
Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently an Editor-At-Large for TechCrunch and is available for speaking engagements.
nn
Previously, Constine was the Lead Writer of Inside Facebook through its acquisition by WebMediaBrands, covering everything about the social network.
nn
Constine graduated from Stanford University in 2009 with a Master's degree in Cybersociology, examining the influence of technology on social interaction. He researched the impact of privacy controls on the socialization of children, meme popularity cycles, and what influences the click through rate of links posted to Twitter.
nn
Constine also received a Bachelor of Arts degree with honors from Stanford University in 2007, with a concentration in Social Psychology & Interpersonal Processes.
nn
Josh Constine is an experienced public speaker, and has moderated over 120 on-stage interviews in 15 countries with leaders including Facebook CEO Mark Zuckerberg, whistleblower Edward Snowden (via on-stage video conference), and U.S. Senator Cory Booker. He is available to moderate panels and fireside chats, deliver keynotes, and judge hackathon and pitch competitions.
nn
Constine has been quoted by The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate, and more, plus has been featured on television on Good Morning, America, The Today Show, China Central Television, and Fox News. Constine is ranked as the #1 most cited tech journalist on prestigious news aggregator Techmeme.
nn
(Disclosures: Josh Constine temporarily advised a college friend's social location-sharing startup codenamed 'Signal' that was based in San Francisco before dissolving in 2015. This advising role was cleared with AOL and TechCrunch's editors and has concluded. Constine's fiancu00e9e Andee Gardiner co-founded startup accelerator Founders Embassy. Constine's cousin Darren Lachtman is the founder of influencer advertising startup Niche that was acquired by Twitter, and he's since left and founded teen content studio Brat. Constine does not write about Founders Embassy or Brat. Constine has personal acquaintances stemming from college housing circa 2007 with founders at Skybox Imaging (now Terra Bella), Hustle, Snapchat, and Robinhood, but does not maintain close social ties with them nor does that influence his writing. Constine occasionally does paid speaking engagements at conferences, but only those funded by companies he does not cover. Constine owns a small position in Ethereum and Bitcoin cryptocurrencies, does not day-trade, and discloses his positions directly in articles where appropriate. Constine does not do consulting, angel investing, or public stock trading beyond public stock invesments by his parents' estate that he has no role in managing or advising.)
Brian Heater is the Hardware Editor at TechCrunch. He worked for a number of leading tech publications, including Engadget, PCMag, Laptop, and Tech Times, where he served as the Managing Editor. His writing has appeared in Spin, Wired, Playboy, Entertainment Weekly, The Onion, Boing Boing, Publishers Weekly, The Daily Beast and various other publications. He hosts the weekly Boing Boing interview podcast RiYL, has appeared as a regular NPR contributor and shares his Queens apartment with a rabbit named Lucy.
Greg started at TechCrunch in May of 2008. He led TechCrunch's sister site MobileCrunch as editor until AOL acquired the company in 2010, at which point the editors of TechCrunch's four main sites (TechCrunch, CrunchGear, MobileCrunch, TechCrunch UK) merged the sites under one domain.
nn
Best known for his gadget coverage, Kumparak has broken hundreds of stories within the space u2014 unearthing details on everything from abandoned Samsung smartphone prototypes to new Apple devices. He's also one of the Internet's most prolific "live bloggers", having reported from the scene at dozens of international events for live audiences in the hundreds of thousands.
nn
He was one of the earliest writers to highlight and report on a number of companies that have since become "unicorns" (reaching a valuation of $1B or more), including Zenefits and Twilio.
nn
Kumparak is a frequent guest on TechCrunch's Gadget, Apple, and Android podcasts, and often appears on stage as an interviewer or judge at TechCrunch's meetups and Disrupt conferences.
nn
In 2012, Greg was featured on the BBC, Wired, Mashable, Engadget and many other outlets for a side project he called the "tARdis", or the Augmented Reality TARDIS. By combining augmented reality with a handmade physical model, Greg was able to replicate the otherwise physically impossible "bigger on the inside" visual effect that commonly appears on television's Doctor Who series.
Ingrid is a writer and editor for TechCrunch, joining February 2012, based out of London.
nn
Before TechCrunch, Ingrid worked at paidContent.org, where she was a staff writer, and has in the past also written freelance regularly for other publications such as the Financial Times. Ingrid covers mobile, digital media, advertising and the spaces where these intersect.
nn
When it comes to work, she feels most comfortable speaking in English but can also speak Russian, Spanish and French (in descending order of competence).
Natasha Mascarenhas is a reporter at TechCrunch covering early stage startups and venture capital trends. She also tracks the different networks that play into founder success, from loneliness to immigration. Before TechCrunch, Natasha reported on the same beat for Crunchbase News. She also has bylines in the Boston Globe, The San Francisco Chronicle, BostInno, and is proudly from New Jersey.
nn
Reach Natasha via e-mail at [email protected] or through DM on Twitter @nmasc_.
Lucas Matney is a reporter at TechCrunch and has been covering emerging technologies and startups since 2015. He lives in San Francisco and can be reached via email at [email protected]
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Alex Wilhelm is Senior Editor at TechCrunch. He previously worked for Crunchbase News as Editor in Chief as well as The Next Web, TechCrunch, and Mattermark.
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Anna Escher manages Audience Development at TechCrunch.
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ntnt
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Como los organizadores cancelan events with massive attendance, like SXSW (400,000 attendees), E3 (66,000), GDC (65,000) and Congreso Mundial de Telefonía Móvil (100,000), mobile game developers have felt the crunch. At a show like SXSW, larger developers can spend more than $135,000 just to secure some real estate.
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A pesar del alto costo, si eres un desarrollador, estos eventos pueden ser valiosos para generar conciencia, comentarios y descargas de clientes. Los comentarios en tiempo real de los asistentes, la capacidad de inscribir a los usuarios para las campañas beta, las oportunidades para impulsar el marketing por correo electrónico posterior y el prestigio de tener su aplicación en vivo al lado de juegos producidos por estudios más grandes son cualidades únicas.
n
Aún no está claro si los desarrolladores que hicieron inversiones recuperarán los costos, como los de promoción en el sitio, publicidad impresa, personal para los puestos y reservas en restaurantes. Igualmente, si no es más importante, es la capa adicional de costo de oportunidad para los desarrolladores, especialmente aquellos que buscaron usar estos eventos para lanzar algo nuevo.
n
¿Qué tan importantes son los momentos de lanzamiento para los desarrolladores de juegos? Durante la Game Developers Conference 2019, se anunció un nuevo puerto de Cuphead para Nintendo Switch. Per Google Trends, web searches for the game reached their second-highest point of the year during the event (March 20th), only behind search volume of the gameu2019s release a month later, in April 2019.
n
Los grandes desarrolladores pueden salir ilesos de la cancelación de una feria comercial y simplemente patear el momento del lanzamiento para su próximo gran evento de campaña. But for smaller app or game developers that canu2019t wait another six months for their launch moment, they need to do something.
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Aquí hay cinco formas de salvar un lanzamiento perdido debido a la cancelación de una feria comercial.
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