Zuckerberg defiende los anuncios políticos que serán el 0.5% de los ingresos de 2020 – TechCrunch


Como Jack Dorsey anunció su compañía Twitter dejaría caer todos los anuncios políticos, El CEO de Facebook, Zuckerberg, duplicó su política de negarse a verificar los anuncios de los políticos. "UNAt veces de social tensión ahí tiene a menudo estado un impulso a Halar espalda en gratis expresión . . . Wmi será ser mejor servido terminado el largo término by resistiendo esta impulso y defendiendo gratis expresión."

Aún así, Zuckerberg no pudo delinear entre la libertad de expresión y la libertad de amplificación pagada de esa expresión que inherentemente favorece a los ricos.

Durante el día de hoy Llamada de ganancias del tercer trimestre de 2019 donde Facebook superó las expectativas y aumentó los usuarios mensuales un 2% a 2,45 mil millones, Zuckerberg pasó su tiempo defendiendo la política política publicitaria indulgente de la red social. Puedes leer su declaración preparada completa aquí.

Un objetivo claro era disipar la idea de que Facebook fue motivado por la avaricia para mantener estos anuncios. Zuckerberg explicó "Nosotros estimar estas anuncios de políticos será ser Menos que 0.5% de nuestra ingresos el próximo año ”. Como referencia, Facebook ganó $ 66 mil millones en los 12 meses que terminaron el tercer trimestre de 2019, por lo que Facebook podría ganar alrededor de $ 330 millones a $ 400 millones en anuncios políticos el próximo año. Desafortunadamente, no está claro si Zuckerberg quería decir que el 0.5% de los anuncios eran políticos o solo de políticos sin contar los anuncios de problemas y los PAC.

Zuckerberg también dijo que dado que Facebook eliminó 50 millones de horas diarias de videos virales de su plataforma para apoyar el bienestar que perjudicaba la audiencia de anuncios y el precio de las acciones de la compañía, Facebook claramente no actúa únicamente en busca de ganancias.

El CEO de Facebook también trató de rechazar la teoría de que Facebook está permitiendo que la información errónea en los anuncios políticos atienda a los conservadores o evite los prejuicios de ellos. "Some personas decir ese esta es sólo todas una cínico político cálculo y ese fueron interino en una camino ese nosotros no De Verdad creer porque fueron sólo molesto a apaciguar conservadores ", dijo, respondiendo que" francamente, si nuestro objetivo era tratar de hacer feliz a cualquiera de las partes, entonces no estamos haciendo un buen trabajo porque estoy bastante seguro de que todos están frustrados ".

En lugar de prohibir los anuncios políticos, Zuckerberg expresó su apoyo para aumentar la transparencia sobre cómo se ven los anuncios, cuánto se gasta en ellos y dónde se ejecutan. "yo creer ese el mejor acercarse a, aproximarse es a trabajo a incrementar transparencia. Anuncios en Facebook son ya más transparente que en cualquier sitio más. Nosotros tener una político anuncios archivo entonces nadie puede escudriñar cada anuncio eso es correr."

Mencionó que los anuncios políticos son dirigidos por "Google, YouTube y la mayoría de las plataformas de Internet", y parece que tropezaron por un segundo, ya que probablemente estaba preparado para citar Gorjeo también hasta que anunció que eliminaría todos los anuncios políticos una hora antes. Omitió que Pinterest y TikTok también han prohibido los anuncios políticos.

No ayuda que cientos de Los propios empleados de Facebook han pedido a su CEO que cambie la política.. Llegó a la conclusión de que nadie podía acusar a Facebook de no pensar profundamente en la pregunta y sus ramificaciones posteriores. Sin embargo, Zuckerberg se dejó afuera si decide cambiar la política. "He considerado si no deberíamos (vender anuncios políticos) en el pasado, y continuaré haciéndolo".

Dorsey tenía tuiteó que "Hemos tomado la decisión de detener toda la publicidad política en Twitter a nivel mundial. Creemos que el alcance del mensaje político debe ganarse, no comprarse ”. Representante demócrata Alexandria Ocasio-Cortez expresó su apoyo

para el movimiento de Twitter mientras el gerente de campaña de Trump Brad Parscale lo llamó "una decisión muy tonta"

El CEO de Twitter tomó algunas medidas claras en Zuckerberg, contrarrestando sus argumentos comunes para permitir la desinformación en los anuncios de los políticos. “Algunos podrían argumentar que nuestras acciones de hoy podrían favorecer a los titulares. Pero hemos sido testigos de que muchos movimientos sociales alcanzan una escala masiva sin publicidad política. Confío en que esto solo crecerá ". Dado que el presidente Trump había gastado más que todos los candidatos demócratas en los anuncios de Facebook a partir de marzo de este año, está claro que los titulares con mucho dinero podrían beneficiarse de la política de Facebook.

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Trump continúa gastando masivamente a los rivales demócratas en los anuncios de Facebook. Vía NYT

Imitando la posición de Facebook, Dorsey tuiteó: "No es creíble para nosotros decir: 'Estamos trabajando duro para evitar que las personas jueguen en nuestros sistemas para difundir información engañosa, pero si alguien nos paga para apuntar y obligar a las personas a ver su anuncio político … bueno … ¡pueden decir lo que quieran! "

Twitter no gana mucho con los anuncios políticos, solo cita $ 3 millones en ingresos de las elecciones de mitad de período de 2018, o aproximadamente el 0.1% de sus $ 3 mil millones en ingresos totales de 2018. Eso significa que no habrá grandes ganancias inesperadas para Facebook debido a que Twitter deja caer anuncios políticos. Pero ahora todos los ojos estarán en Facebook y Google / YouTube. Si Sundar Pichai y Susan Wojcicki se mueven en línea con Dorsey, podría hacer que Zuckerberg sea aún más vulnerable a las críticas.

$ 330 millones pueden no ser un gran incentivo para Facebook o Zuckerberg, pero aún suena como mucho dinero para ganar con anuncios que potencialmente mienten a los votantes. Respeto la política indulgente de Facebook cuando se trata de discursos publicados orgánicamente en cuentas de usuarios, organizaciones o políticos. Pero confiar en los candidatos, la prensa y el discurso público a la policía es peligrosamente idealista. Hemos visto cómo los candidatos harán cualquier cosa para ganar, la prensa partidista ignorará la verdad para apoyar a su equipo, y el público no está lo suficientemente educado o comprometido como para comprender constantemente lo que es falso.

Los mayores errores de Zuckerberg provienen de sobreestimar a la humanidad. Desafortunadamente, no todos quieren acercar el mundo. Sin garantías, las herramientas de Facebook pueden ayudar a desgarrarlo. Es hora de que Facebook y Zuckerberg reconozcan la diferencia entre la expresión libre y la expresión paga.

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Entonces, ¿por qué no continuar aceptando anuncios mientras intenta eliminar la información errónea? Argumentó que la compañía "necesita enfocar nuestros esfuerzos en los problemas de raíz, sin la carga adicional y la complejidad que conlleva tomar dinero".

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Una política general también podría ayudar a Twitter a evitar el dolor de cabeza y la controversia de hacer estas determinaciones de veracidad caso por caso.

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Esto se produce después de que Facebook, en particular, se haya enfrentado a fuertes críticas en torno a su negativa a verificar la publicidad política (incluso cuando tomó medidas para combatir la información errónea relacionada con las elecciones en otros lugares), con u00a0Empleados de Facebook escribiendo una carta abierta u00a0 objetar a la postura de la empresa.

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Al mismo tiempo, uno de los anuncios que provocó la reciente controversia u2014 en el que la campaña de Trump promovió una teoría de conspiración sobre Joe Biden u2014 también se ejecutó en YouTube y Twitter u00a0 (y en algunas redes de televisión, aunque CNN se negó a emitirlo).

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Entonces, aunque la discusión se ha centrado en Facebook, las cuestiones más amplias de permisividad y responsabilidad son las que tienen que enfrentar todas las principales plataformas de Internet.

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Durante el verano, de hecho, Twitter dijo que comenzaría a bloquear los medios de comunicación estatales para que no publiquen anuncios en su plataforma después de que identificó una operación para reducir la discordia política en torno a las protestas en Hong Kong, que u00a0 implicado cientos de cuentas vinculadas al gobierno chino.

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La idea de que Facebook debería prohibir todos los anuncios políticos es una solución que ha sido presentada por varios expertos, incluido nuestro propio Josh Constine. Antes de hoy, eso podría haber parecido un paso extremo o poco realista. De repente, parece mucho más posible u2014 o al menos como Mark Zuckerberg tendrá que seguir respondiendo preguntas sobre esto por un tiempo.

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Dorsey no mencionó Facebook por su nombre en sus tweets, pero pareció aludir a la posición de la compañía cuando escribió: "Por ejemplo, no es creíble que digamos: 'Estamos trabajando duro para evitar que la gente juegue. nuestros sistemas para difundir información engañosa, pero si alguien nos paga para atacar y obligar a las personas a ver su anuncio político bien ... ¡pueden decir lo que quieran! ud83d ude09 '"

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Es también interesante que Twitter eligió anunciar esto solo como Facebook lanzó su último informe de ganancias.

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Dorsey también reconoció que Twitter es "una pequeña parte de un ecosistema de publicidad política mucho más grande", pero dijo: "Hemos sido testigos de que muchos movimientos sociales alcanzan una escala masiva sin publicidad política". Confío en que esto solo crecerá ".

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En un comunicado, la analista senior de eMarketer Jasmine Enberg dijo que la medida está "en marcado contraste con Facebook", pero también señaló que "es probable que la publicidad política no constituya una parte crítica del negocio principal de Twitter".

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El CEO Jack Dorsey acaba de anunciar, a través de un tweet, que Twitter prohibirá toda publicidad política u2014, aunque con "algunas excepciones" como el registro de votantes. "Creemos que el alcance del mensaje político debe ganarse, no comprarse", dijo Dorsey. Si bien no está del todo claro qué tan amplias serán esas excepciones, parece que la prohibición se aplicará a (...)

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WASHINGTON, DC - 5 DE SEPTIEMBRE: El director ejecutivo de Twitter Jack Dorsey testifica durante una audiencia del Comité de Energía y Comercio de la Cámara de Representantes sobre la transparencia y la responsabilidad de Twitter, en Capitol Hill, 5 de septiembre de 2018 en Washington, DC. Temprano en el día, Dorsey se enfrentó a preguntas del Comité de Inteligencia del Senado sobre cómo los agentes extranjeros usan sus plataformas para intentar influir y manipular la opinión pública. (Foto por Drew Angerer / Getty Images)

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Aplicar al voluntario "}," contenido ": {" prestado ":"

Si su presupuesto simplemente no puede administrar una línea de pedido para un ticket para Disrupt Berlín 2019, tenemos noticias emocionantes para ti. Voluntario para nuestro programa de intercambio de trabajo y le daremos un Pase innovador gratis bueno para los dos días del espectáculo (11-12 de diciembre). Tenemos un número limitado de puestos de voluntario, y las solicitudes cierran el jueves 31 de octubre.

norte

No esperes u2014 aplicar a nuestro intercambio de trabajo voluntario y asistir a Disrupt Berlin gratis.

norte

Se necesitan muchas manos y mucho trabajo para producir un evento tecnológico de clase mundial, y usted tendrá un asiento de primera fila para ver cómo se hace todo. También será una gran parte de hacer de Disrupt una experiencia excepcional para todos los asistentes.

norte

Podríamos pedirle que discuta oradores, registre asistentes, escanee boletos, llene bolsas de regalos, ayude con otras actividades de mercadeo, asistentes directos, señalización de lugares o algo completamente diferente. Trabajará duro, pero también tendrá mucho tiempo para disfrutar de ese acceso de pase Innovator.

norte

Listo para la letra pequeña? Aquí está lo que necesita saber. Las fechas de voluntariado de Disrupt Berlin son del 10 al 12 de diciembre. Para ser considerado, todos los voluntarios deben:

norte

    norte

  • Tener al menos 18 años de edad
  • norte

  • Presentar una solicitud antes del jueves 31 de octubre
  • norte

  • Asista a una capacitación de orientación obligatoria el martes 10 de diciembre en Arena Berlin
  • norte

  • Estar disponible por un total de 10 horas en el transcurso de los tres días; los turnos varían entre 2 y 5 horas y pueden comenzar tan temprano como a las 6 a.m. o finalizar tan tarde como a las 11 p.m.
  • norte

  • Proporcione su propio viaje, alojamiento y comidas.
  • norte

norte

Asignaremos horarios de voluntariado dos o tres semanas antes del evento, y le notificaremos si aceptamos su solicitud o no antes del miércoles 6 de noviembre.

norte

Seguimos colgando el pase innovador gratuito, y por una buena razón. Con ella, los voluntarios tienen acceso a Agenda completa de disrupción: todas las etapas u2014 incluyendo la competencia Startup Battlefield u2014 acceso exclusivo al contenido de video después de que finalice el evento, talleres interactivos, más de 400 nuevas empresas y patrocinadores en Startup Alley, eventos de redes, la lista completa de asistentes a través de Disrupt Mobile App y CrunchMatch, el asistente plataforma de redes.

norte

Como voluntario en Disrupt Berlin 2019, verá todo lo que se necesita para producir un evento tecnológico a gran escala, conocer a grandes personas y aún tener tiempo para explorar y establecer contactos. Las solicitudes cierran el 31 de octubre, entonces aplicar para ser voluntario ¡hoy!

norte

¿Está su empresa interesada en patrocinar o exhibir en Disrupt Berlin 2019? Póngase en contacto con nuestro equipo de ventas de patrocinio por u00a0rellenando este formulario.

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Leslie actualmente trabaja como Directora de Eventos en TechCrunch y Engadget.

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Leslie actualmente trabaja como Directora de Eventos en TechCrunch y Engadget.

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),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/tc_event"}),"up":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_event/579419"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tc_event=576608071"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_events?tc_event=576608071"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tc_event=576608071"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}}))}},{"id":1906073,"date":"2019-10-30T15:39:51","date_gmt":"2019-10-30T22:39:51","guid":{"rendered":"https://techcrunch.com/?p=1906073"},"modified":"2019-10-30T15:39:51","modified_gmt":"2019-10-30T22:39:51","slug":"turning-google-traffic-into-leads-and-whats-new-in-seo","status":"publish","type":"post","link":"https://techcrunch.com/2019/10/30/turning-google-traffic-into-leads-and-whats-new-in-seo/","title":{"rendered":"Turning Google traffic into leads, and what ’s new in SEO"},"content":{"rendered":"

Hemos agregado el worldu2019s best growth marketers into one community. Dos veces al mes, les pedimos que compartan sus tácticas de crecimiento más efectivas, y las compilamos en este Informe de crecimiento.

n

This is how youu2019re going stay up-to-date on growth marketing tactics u2014 with advice you canu2019t get elsewhere.

n

Our community consists of 600 startup founders paired with VPu2019s of growth from later-stage companies. Tenemos 300 fundadores de YC más especialistas en marketing senior de compañías que incluyen Medium, Estibador, Invision Intuit Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo y Ritual.

n

You can participate in our community by joining Demand Curveu2019s marketing seminarios web, Grupo flojoo programa de entrenamiento de marketing. Ver informes de crecimiento anteriores aquí y aquí.

n

Sin más preámbulos, sobre el consejo.

n


n

¿Cuáles son algunas estrategias nuevas y avanzadas de SEO?

n

Nuestra comunidad corrió una clase magistral de SEO in which we discussed Googleu2019s algorithm updates and shared advanced practices for writing blog content in a data-driven manner.

n

Tácticas para convertir a los visitantes del blog en clientes potenciales

n

Basado en las ideas de Nat Eliason de Growth Machine.

n

SEO traffic can sometimes be a vanity metric if youu2019re not converting it into lead flow. Aquí hay tres formas de convertir a los visitantes del blog en clientes potenciales:

n

    n

  1. Prompt blog readers with quizzes to help them identify the product/plan that’s best suited for them. Luego solicite su dirección de correo electrónico para ver los resultados. Haga un seguimiento con correos electrónicos por goteo.
  2. n

  3. Create u201cBuyeru2019s Guidesu201d u2014 downloadable PDFs with nice visuals that help readers figure out how to accomplish their goals (e.g. u201cpaleo cooking starter kit.u201d) Again, require an email for them to download the complete guide.
  4. n

  5. Pixelice a los visitantes de su blog y vuelva a diseñarlos con anuncios de Facebook. Haga que los anuncios envíen a los visitantes a las páginas de destino que coincidan con la categoría de contenido del blog que los atrajo inicialmente al sitio.
  6. n

n

Cómo (re) dirigirse a clientes comerciales con anuncios de Facebook

n

Basado en las ideas de Nima Gardideh de Pearmill y Julian Shapiro de Demand Curve.

n

Most people use their personal email address on their Facebook/Instagram account. So if you’re collecting business emails during your user onboarding process, Facebook can have a hard time matching those emails to the corresponding Facebook profiles when creating custom targeting lists.u00a0

n

u00a0Aquí hay algunos trucos alrededor de esto:

","protected":false},"excerpt":{"rendered":"

Weu2019ve aggregated theu00a0worldu2019s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into thisu00a0Growth Report.

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Google traffic into leads, and what’s new in SEO"},"content":{"rendered":"

Hemos agregado el worldu2019s best growth marketers into one community. Dos veces al mes, les pedimos que compartan sus tácticas de crecimiento más efectivas, y las compilamos en este Informe de crecimiento.

n

This is how youu2019re going stay up-to-date on growth marketing tactics u2014 with advice you canu2019t get elsewhere.

n

Our community consists of 600 startup founders paired with VPu2019s of growth from later-stage companies. Tenemos 300 fundadores de YC más especialistas en marketing senior de compañías que incluyen Medium, Estibador, Invision Intuit Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo y Ritual.

n

You can participate in our community by joining Demand Curveu2019s marketing seminarios web, Grupo flojoo programa de entrenamiento de marketing. Ver informes de crecimiento anteriores aquí y aquí.

n

Sin más preámbulos, sobre el consejo.

n


n

¿Cuáles son algunas estrategias nuevas y avanzadas de SEO?

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Nuestra comunidad corrió una clase magistral de SEO in which we discussed Googleu2019s algorithm updates and shared advanced practices for writing blog content in a data-driven manner.

n

Tácticas para convertir a los visitantes del blog en clientes potenciales

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Basado en las ideas de Nat Eliason de Growth Machine.

n

SEO traffic can sometimes be a vanity metric if youu2019re not converting it into lead flow. Aquí hay tres formas de convertir a los visitantes del blog en clientes potenciales:

n

    n

  1. Prompt blog readers with quizzes to help them identify the product/plan that’s best suited for them. Luego solicite su dirección de correo electrónico para ver los resultados. Haga un seguimiento con correos electrónicos por goteo.
  2. n

  3. Create u201cBuyeru2019s Guidesu201d u2014 downloadable PDFs with nice visuals that help readers figure out how to accomplish their goals (e.g. u201cpaleo cooking starter kit.u201d) Again, require an email for them to download the complete guide.
  4. n

  5. Pixelice a los visitantes de su blog y vuelva a diseñarlos con anuncios de Facebook. Haga que los anuncios envíen a los visitantes a las páginas de destino que coincidan con la categoría de contenido del blog que los atrajo inicialmente al sitio.
  6. n

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Cómo (re) dirigirse a clientes comerciales con anuncios de Facebook

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Basado en las ideas de Nima Gardideh de Pearmill y Julian Shapiro de Demand Curve.

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Most people use their personal email address on their Facebook/Instagram account. So if you’re collecting business emails during your user onboarding process, Facebook can have a hard time matching those emails to the corresponding Facebook profiles when creating custom targeting lists.u00a0

n

u00a0Aquí hay algunos trucos alrededor de esto:

","protected":false},"excerpt":{"rendered":"

Weu2019ve aggregated theu00a0worldu2019s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into thisu00a0Growth Report.

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Young boy looking through binoculars outside

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permit delays disrupt foreign workersu2019 career plans"},"content":{"rendered":"

Immigration advocates are rightly fretting over the Trump administrationu2019s new health insurance mandate and efforts to dismantle the asylum system. But away from the spotlight, another crisis is quietly brewing that could affect virtually every foreign-born STEM (science, technology, engineering, and math) student and worker.

n

The problem lies in Employment Authorization Documents (EADs). These work permits, issued by U.S. Citizenship and Immigration Services (USCIS), authorize international students and green card applicants to take jobs. Requests for EADs, known as I-765s, now account for more than a quarter of all forms USCIS receives. But technological hiccups, staffing shortages, and the pressures of conforming to new immigration policies mean the agency is taking longer and longer to process them. Thatu2019s leaving tens of thousands of students and skilled workers unable to work and hundreds of thousands of tech positions unfilled for months, or even years.u00a0

n

The EAD crisis has been simmering for years but reached a head in early 2017 when officials scrapped a rule requiring USCIS to process I-765s within 90 days. Along with an influx of new EAD requests from DACA y TPS recipients, thatu2019s led to spiraling delays. In 2015, 23 percent of EAD applications took more than three months to process; by 2018, it had doubled to 46 percent. The average processing time today for non-DACA-related EADs is almost five months, with over a third of applications taking significantly longer u2014 last year, over 118,000 applications took more than nine months to process.u00a0

n

That squares with what weu2019re seeing at Boundless: our internal data show that average EAD wait times have climbed above five months, with many customers waiting eight months or more for work permits. Weu2019re also seeing an enormous disparity among processing facilities, with some USCIS service centers far more clogged than others. At the time of writing, if your I-765 is processed in Texas, for example, you could get your EAD within three weeks; if in Vermont, you could wait more than 17 months, depending on the immigration status you seek.

n

That adds up to an unpredictable, unfair, and deeply frustrating situation and one more obstacle for the skilled immigrants that President Donald Trump says heu2019s trying to attract to the United States. Whether youu2019re trying to make ends meet while waiting for your green card, seeking a summer job, or hoping to work after graduation, EAD delays can be excruciating u2014 and unless your employer is willing to wait for you, the holdup could cost you your dream job.u00a0

n

So what could you do if you find yourself stuck in EAD limbo? Fortunately, you have options:

n

If you already have a visa, hold on to it

n

Many immigrants file EAD requests as part of their green card applications, even if theyu2019re already authorized to work under visas such as an H-1B or L-1. Thatu2019s a smart move: If your current work visa expires, but youu2019ve been issued an EAD, youu2019ll be able to keep working until your green card arrives. Still, if your EAD gets delayed, youu2019ll be glad to know that as long as your original employment-based visa remains valid, you can keep working without a problem.u00a0

n

Bear in mind, though, that you wonu2019t be able to renew your existing visa after filing a green card application. Itu2019s worth applying for your green card as soon as youu2019re eligible to give you plenty of time before your existing work visa expires.u00a0u00a0

n

If youu2019re still waiting, tell USCIS

n

Itu2019s not impossible for your EAD to slip through the cracks or be sent to the wrong address, so check with USCIS if things are taking too long. Start by checking the processing times for your service center. If you filed your I-765 before the u201creceipt date for a case inquiryu201d listed on the USCIS processing times tool, you can file an e-Request or call 1-800-375-5283 for an update.u00a0

n

In some cases, you can also ask USCIS to expedite your I-765. This is only available in certain circumstances, such as if delays are due to USCIS error or if you or your prospective employer would otherwise suffer major financial losses. Unfortunately, the possibility of losing or delaying acceptance of a job offer isnu2019t sufficient grounds for expediting an application.

n

Still stuck in limbo? Ask for help

","protected":false},"excerpt":{"rendered":"

Immigration advocates are rightly fretting over the Trump administrationu2019s new health insurance mandate and efforts to dismantle the asylum system. But away from the spotlight, another crisis is quietly brewing that could affect virtually every foreign-born STEM (science, technology, engineering, and math) student and worker.

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top VCs are investing in cybersecurity"},"content":{"rendered":"

Security is one of the toughest things to get right; a hacker only needs to win once, but businesses have to get it right every single time.

n

Not every company faces the same field of threats. That’s what makes security particularly difficult u2014 there are no panaceas, and the cybersecurity startup field is crowded. So much so, some entrepreneurs complain that the vast number of solutions on the market are weighing down chief security officers with a deluge of data but not the clear visibility they need.

n

Or, as one of the cybersecurity-focused VCs we surveyed called it: “startup fatigue.”

n

Many of the rising cybersecurity startups focus on the same or overlapping problems could lead to a “cybersecurity consolidation,” one that’s dictated by customers and not necessarily the businesses themselves.

n

But there’s usually one element that feeds into everything u2014 data.

n

As hacks and breaches become more common, companies and customers alike are reevaluating their relationships with data. Customers want more ownership of their data and the ability to give it out granularly, while an increasing number of businesses are shifting away from central banks of data and leaning towards a “zero data” approach.

n

By minimizing the amount of information companies store or collect, it’s validation that even some larger startups don’t even trust themselves to secure data properly.

n

Not only that, there’s as much mistrust inside their own networks. That’s where “zero trust” comes into play u2014 where you don’t trust, but you certainly verify. The idea is that you get no extra special access inside a company’s four walls. Many big companies, like Google, treat all employees the as if they present the same level of security risk whether they’re in the office, at home, or in a coffee shop down the street.

n

u201cYou should be able to run your whole business out of a Starbucks,u201d said Google security chief Heather Adkins at Disrupt SF.

n

Why the mistrust? Because security isn’t just a technology problem, it’s a people problem. And it’s not only people creating the solutions, it’s people with the solutions to create these startups to begin with.

n

We asked ten leading cybersecurity VCs who work at firms that span early to growth stages to share where they see opportunity in this sector:

n

n

In addition, we did a deep-dive interview withu00a0Arif Janmohamedu00a0a Lightspeed acerca de how he and his firm are targeting the sector and what he sees as the next-generation of cybersecurity startups. Be sure to check it out.

n

n

Now, let’s get to the data.

n

Answers have been edited for clarity.

n

Amit Karp, Partner at Bessemer Venture Partners

n

In cybersecurity, what are you most interested in right now from an investment perspective?

n

Unfortunately, the cybersecurity landscape is overcrowded with many vendors that offer point solutions. I believe CISOs are tired of deploying additional security products which for the most part have overlapping functionality. So I am very cautious with additional tools that are deployed inside the enterprise perimeter (network, endpoint, etc.).u00a0 I am looking for companies that can be deployed quickly and demonstrate immediate value to CISOs, and do not overwhelm the CISO with many new alerts.

n

What are the most interesting trends in the space, particularly ones you think are under-appreciated by other investors?

n

I think there are still many opportunities to improve application security. The combination of every company becoming a software company on the one hand and development environments becoming more chaotic on the other hand, results in many new risks and opportunities in securing your software. This includes securing third-party APIs or open-source components which are outside your control and giving developers and devops engineers more security tools while not hindering the pace of development.

n

Another interesting trend is micro-segmentation and authorization u2014 with the adoption of zero-trust frameworks and authentication becoming a solved problem u2014 deciding who gets access to what has become increasingly important.

n

Are there any startups in cybersecurity you wish existed, but haven’t seen yet?

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Whittaker","url":"","description":"Zack Whittaker writes about cybersecurity for TechCrunch. You can send tips securely via Signal and WhatsApp to +1 646-755-8849, and his PGP fingerprint for email is: 4D0E 92F2 E36A EC51 DAAE 5D97 CB8C 15FA EB6C EEA5.rnrnHe can also be reached by email: [email protected].","link":"https://techcrunch.com/author/zack-whittaker/","slug":"zack-whittaker","avatar_urls":{"24":"https://secure.gravatar.com/avatar/9c6f2f007a1fadfcf4f9da867130c493?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/9c6f2f007a1fadfcf4f9da867130c493?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/9c6f2f007a1fadfcf4f9da867130c493?s=96&d=identicon&r=g"},"links":{"homepage":"https://techcrunch.com/author/zack-whittaker/","facebook":"https://www.facebook.com/zackwhittaker","twitter":"https://twitter.com/zackwhittaker","linkedin":"https://www.linkedin.com/in/zackwhittaker/","crunchbase":"https://www.crunchbase.com/person/zack-whittaker"},"position":"Security Editor","cbDescription":"

Zack Whittaker is the security editor at TechCrunch. You can send tips securely via Signal and WhatsApp to +1 646-755-8849, and his PGP fingerprint for email is: 4D0E 92F2 E36A EC51 DAAE 5D97 CB8C 15FA EB6C EEA5.

nn

He can also be reached by email: [email protected].

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/arqrabrudwyofg3sb2pl","twitter":"zackwhittaker","_links":{"self":({"href":"https://techcrunch.com/wp-json/tc/v1/users/133574210"}),"collection":({"href":"https://techcrunch.com/wp-json/tc/v1/users"})}},{"id":133574221,"name":"Arman Tabatabai","url":"","description":"Arman focuses on venture capital, startups and urban tech at TechCrunch. Previously, he worked as an equity analyst at Morgan Stanley covering the Power, Utilities & Clean Tech sectors. Arman is based in New York City and can be contacted via email at [email protected].","link":"https://techcrunch.com/author/arman-tabatabai/","slug":"arman-tabatabai","avatar_urls":{"24":"https://secure.gravatar.com/avatar/1eaa0c59d23afba9c58446ab70fbf24b?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/1eaa0c59d23afba9c58446ab70fbf24b?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/1eaa0c59d23afba9c58446ab70fbf24b?s=96&d=identicon&r=g"},"links":(),"position":"","cbDescription":"","cbAvatar":"","twitter":"","_links":{"self":({"href":"https://techcrunch.com/wp-json/tc/v1/users/133574221"}),"collection":({"href":"https://techcrunch.com/wp-json/tc/v1/users"})}},{"id":1719192,"name":"Danny Crichton","link":"https://techcrunch.com/author/danny-crichton-2/","description":"Danny Crichton is an investor at CRV and a former contributing writer at TechCrunch. ","slug":"danny-crichton-2","links":{"homepage":"https://www.dannycrichton.com","facebook":"http://www.facebook.com/dancric","twitter":"http://twitter.com/dannycrichton","linkedin":"http://www.linkedin.com/in/dannycrichton","crunchbase":"https://www.crunchbase.com/person/danny-crichton"},"position":"Contributor","cbDescription":"

Danny is Executive Editor of TechCrunch Extra Crunch, where he covers technology and power. Previously, he was a foreign correspondent at TechCrunch based in Seoul, South Korea as well as a venture capitalist with General Catalyst in Palo Alto and Charles River Ventures in Boston and New York. He was awarded a Fulbright research scholarship to South Korea, where he researched the development of Koreau2019s startup ecosystem. He is a PhD dropout from Harvard where he studied public policy and an honors graduate of Stanford, where he studied mathematical and computational sciences. Danny is based in Brooklyn.

nn

His ethics statement is located at https://www.dannycrichton.com/ethics/

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nn

He can also be reached by email: [email protected].

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There are two types of enterprise startups: those that create value and those that protect value. Cybersecurity is most definitely part of the latter group, and as a vertical, it has sprawled the past few years as the scale of attacks on companies, organizations, and governments has continuously expanded.

n

That may be a constant threat for the executives of major companies, but for cybersecurity VCs who pick the right startup targets for investment, it’s a potential gold mine. Here at Extra Crunch, we compiled a list of top VCs who have invested in cybersecurity and enterprise more broadly and asked them whatu2019s interesting in the space these days. We compiled ten of their responses as part of our investor survey and you should definitely take a look for their interesting takes on the space.

n

But we wanted to go a bit deeper on the topic to learn more about whatu2019s happening right now in cybersecurity. So today, we talk with Arif Janmohamed of Lightspeed Venture Partners, one of the leading investors at one of the top enterprise VC firms in the world. Heu2019s invested in companies ranging from cloud-access security broker Netskope and search analytics platform ThoughtSpot to Qubole (big data analytics), Nutanix (hyper-converged infrastructure), and Arceo.ai (cyber risk management).

n

Arif head color web

Arif Janmohamed. Image via Lightspeed Venture Partners

n

TechCrunchu2019s security guru Zack Whittaker, managing editor Danny Crichton and operations editor Arman Tabatabai sat down with him to discuss what heu2019s seeing at the earliest stages in cybersecurity, which trends are being ignored by the industry and what he sees as the future of security in an always-changing present.

n

Introduction and Background

n

The following interview has been condensed and edited for clarity.

n

Danny Crichton: Letu2019s start with a bit of your background.

n

Arif Janmohamed: Sure. I’m on the early-stage side, so I have the most fun when I’m working with founders at the very earliest stages of company formation, where I can focus on company design, product and go-to-market and then find the right balance of teams to fill that out.

n

I’m on the board of Netskope, which is a cloud-security company. That one I did the Series B back in 2013. I’m on the board of TripActions, which is a corporate travel company, I did that one and then led the Series A and the Series B. I’m on the board of Moveworks, which is an AI engine for IT that was seeded by me and then I’ve supported them through their subsequent financing. I’m also on the board of a number of other companies.

n

Am I purely security-focused? The answer is no, I’m very much enterprise-focused. Security in my mind really fits within that rubric of the enterprise stack that’s getting rebuilt for a cloud-first world.

n

n

What’s snake oil and what has real value?

n

Zack Whittaker: So I’ve got a question that I just want to jump right in with. I’m always curious about this, especially when it comes to the very early stage, how do you go about distinguishing between potential snake oil and the things that seem really viable in the security world?

n

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There are two types of enterprise startups: those that create value and those that protect value. Cybersecurity is most definitely part of the latter group, and as a vertical, it has sprawled the past few years as the scale of attacks on companies, organizations, and governments has continuously expanded. That may be a constant threat (…)

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Just as as tangible as airplanes, computers and contraception, The Roman Empire, the Iroquois Confederacy and the United States of America are also human inventions.

n

Technology is how we do things, and political institutions are how we collaborate at scale. Government is an immensely powerful innovation through which we take collective action.

n

Just like any other technology, governments open up new realms of opportunity. These opportunities are morally neutral: humans have leveraged political institutions to provide public education yu00a0murder ethnic minorities. Specific features like explicit protections for human rights and civil liberties are designed to help mitigate certain downside risks.

n

Like any tool, systems of governance require maintenance to keep working. We expect regular software updates, but forget that governance is also in constant flux, and begins to fail when it falls out of sync with the culture. Without preventative maintenance, pressure builds like tectonic forces along a fault line until a new order snaps into place, often violently. Malka Older points out thatu00a0u201cdemocracy is not a unitary state that can be achieved, but a continuous process. We need to keep reinventing and refining government, to keep up with changes in society and technology and to keep it from being too easy for elites with resources to exploit.u201d

n

n

What might the future of governance actually look like?

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Como Jack Dorsey announced his company Twitter would drop all political ads, Facebook CEO Zuckerberg doubled-down on his policy of refusing to fact check politicians’ ads. "UNAt veces de social tensión ahí tiene a menudo been un impulso a Halar espalda en gratis expresión . . . Wmi será ser mejor servido terminado el largo término by resistiendo this impulso y defendiendo gratis expresión."

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Aún así, Zuckerberg no pudo delinear entre la libertad de expresión y la libertad de amplificación pagada de esa expresión que inherentemente favorece a los ricos.

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During today’s Q3 2019 earnings call where Facebook beat expectations and grew monthly users 2% to 2.45 billion, Zuckerberg spent his time defending the social network’s lenient political ad policy. You can read his full prepared statement aquí.

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One clear objective was to dispel the idea that Facebook fue motivado por la avaricia para mantener estos anuncios. Zuckerberg explicó "Nosotros estimar estas anuncios de políticos será ser Menos que 0.5% de nuestra ingresos el próximo año ”. Como referencia, Facebook ganó $ 66 mil millones en los 12 meses que terminaron el tercer trimestre de 2019, por lo que Facebook podría ganar alrededor de $ 330 millones a $ 400 millones en anuncios políticos el próximo año. Unfortunately, it’s unclear if Zuckerberg meant 0.5% of ads were political or just from politicians without counting issue ads and PACs.

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Zuckerberg también dijo que dado que Facebook eliminó 50 millones de horas diarias de videos virales de su plataforma para apoyar el bienestar que perjudicaba la audiencia de anuncios y el precio de las acciones de la compañía, Facebook claramente no actúa únicamente en busca de ganancias.

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We just shared our community update and quarterly results. Hereu2019s what I said on our earnings call. — Before we…

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Posted by Mark Zuckerberg en Wednesday, October 30, 2019

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El CEO de Facebook también trató de rechazar la teoría de que Facebook está permitiendo que la información errónea en los anuncios políticos atienda a los conservadores o evite los prejuicios de ellos. "Some personas decir ese this es sólo todas una cínico político cálculo y ese fueron interino en una camino ese nosotros no De Verdad creer porque fueron sólo molesto a apaciguar conservatives” he said, responding that “frankly, if our goal was that we’re trying to make either side happy then we’re not doing a very good job because I’m pretty sure everyone is frustrated.”u00a0

n

Instead of banning political ads, Zuckerberg voiced support for increasing transparency about how ads look, how much is spent on them, and where they’re run. "yo creer ese el mejor acercarse a, aproximarse es a trabajo a incrementar transparencia. Anunciosu00a0en Facebook son ya más transparente que en cualquier sitio más. Nosotros tener una político anuncios archivo entonces nadie puede escudriñar cada anuncio eso es run.”u00a0

n

He mentioned that political ads are run by “Google, YouTube, and most internet platforms”, seeming to stumble for a second as he was likely prepared to cite Gorjeo too until it announced it would drop all political ads an hour earlier. He omitted that Pinterest and TikTok have also banned political ads.

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It doesn’t help that hundreds of Facebook’s own employees have called on their CEO to change the policy. He concluded that no one could accuse Facebook of not deeply thinking through the question and its downstream ramifications. Zuckerberg did leave himself an out if he chooses to change the policy, though. “I’ve considered whether we should not (sell political ads) in the past, and I’ll continue to do so.”

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Dorsey tenía tuiteó that “Weu2019ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought.” Democrat Representative Alexandria Ocasio-Cortez expressed support for Twitter’s move while Trump campaign manager Brad Parscale called it “a very dumb decision”

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El CEO de Twitter tomó algunas medidas claras en Zuckerberg, contrarrestando sus argumentos comunes para permitir la desinformación en los anuncios de los políticos. “Algunos podrían argumentar que nuestras acciones de hoy podrían favorecer a los titulares. Pero hemos sido testigos de que muchos movimientos sociales alcanzan una escala masiva sin publicidad política. Confío en que esto solo crecerá ". Dado que el presidente Trump había gastado más que todos los candidatos demócratas en los anuncios de Facebook a partir de marzo de este año, está claro que los titulares con mucho dinero podrían beneficiarse de la política de Facebook.

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trump 2020 facebook ads 1558042973182 facebookJumbo v10 1 1

Trump continúa gastando masivamente a los rivales demócratas en los anuncios de Facebook. Via NYT

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Miming Facebook’s position, Dorsey tweeted “Itu2018s not credible for us to say: ‘Weu2019re working hard to stop people from gaming our systems to spread misleading info, buuut if someone pays us to target and force people to see their political adu2026well…they can say whatever they want!”

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Twitter doesn’t earn much from political ads, citing only $3 million in revenue from the 2018 mid-term elections, or roughly 0.1% of its $3 billion in total 2018 revenue. That means there will be no major windfall for Facebook from Twitter dropping political ads. But now all eyes will be on Facebook and Google/YouTube. If Sundar Pichai and Susan Wojcicki move in line with Dorsey, it could make Zuckerberg even more vulnerable to criticism.

n

$330 million might not be a big incentive for Facebook or Zuckerberg, but it still sounds like a lot of money to earn from ads that potentially lie to voters. I respect Facebook’s lenient policy when it comes to speech organically posted to users, organizations, or politicians’ own accounts. But relying on the candidates, press, and public to police speech is dangerously idealistic. We’ve seen how candidates will do anything to win, partisan press will ignore the truth to support their team, and the public aren’t educated or engaged enough to consistently understand what’s false.

n

Zuckerberg greatest mistakes have come from overestimating humanity. Unfortunately, not everyone wants to bring the world closer together. Without safeguards, Facebook’s tools can help tear it apart. It’s time for Facebook and Zuckerberg to recognize the difference between free expression and paid expression.

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As Jack Dorsey announced his company Twitter would drop all political ads, Facebook CEO Zuckerberg doubled-down on his policy of refusing to fact check politicians’ ads. “At times of social tension there has often been an urge to pull back on free expression . . . We will be best served over the long term (…)

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Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently an Editor-At-Large for TechCrunch and is available for speaking engagements.

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Previously, Constine was the Lead Writer of Inside Facebook through its acquisition by WebMediaBrands, covering everything about the social network.

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Constine graduated from Stanford University in 2009 with a Master's degree in Cybersociology, examining the influence of technology on social interaction. He researched the impact of privacy controls on the socialization of children, meme popularity cycles, and what influences the click through rate of links posted to Twitter.

nn

Constine also received a Bachelor of Arts degree with honors from Stanford University in 2007, with a concentration in Social Psychology & Interpersonal Processes.

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Josh Constine is an experienced public speaker, and has moderated over 120 on-stage interviews in 15 countries with leaders including Facebook CEO Mark Zuckerberg, whistleblower Edward Snowden (via on-stage video conference), and U.S. Senator Cory Booker. He is available to moderate panels and fireside chats, deliver keynotes, and judge hackathon and pitch competitions.

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Constine has been quoted by The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate, and more, plus has been featured on television on Good Morning, America, The Today Show, China Central Television, and Fox News. Constine is ranked as the #1 most cited tech journalist on prestigious news aggregator Techmeme.

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(Disclosures: Josh Constine temporarily advised a college friend's social location-sharing startup codenamed 'Signal' that was based in San Francisco before dissolving in 2015. This advising role was cleared with AOL and TechCrunch's editors and has concluded. Constine's fiancu00e9e Andee Gardiner co-founded startup accelerator Founders Embassy. Constine's cousin Darren Lachtman is the founder of influencer advertising startup Niche that was acquired by Twitter, and he's since left and founded teen content studio Brat. Constine does not write about Founders Embassy or Brat. Constine has personal acquaintances stemming from college housing circa 2007 with founders at Skybox Imaging (now Terra Bella), Hustle, Snapchat, and Robinhood, but does not maintain close social ties with them nor does that influence his writing. Constine occasionally does paid speaking engagements at conferences, but only those funded by companies he does not cover. Constine owns a small position in Ethereum and Bitcoin cryptocurrencies, does not day-trade, and discloses his positions directly in articles where appropriate. Constine does not do consulting, angel investing, or public stock trading beyond public stock invesments by his parents' estate that he has no role in managing or advising.)

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Previously, Constine was the Lead Writer of Inside Facebook through its acquisition by WebMediaBrands, covering everything about the social network.

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Constine graduated from Stanford University in 2009 with a Master's degree in Cybersociology, examining the influence of technology on social interaction. He researched the impact of privacy controls on the socialization of children, meme popularity cycles, and what influences the click through rate of links posted to Twitter.

nn

Constine also received a Bachelor of Arts degree with honors from Stanford University in 2007, with a concentration in Social Psychology & Interpersonal Processes.

nn

Josh Constine is an experienced public speaker, and has moderated over 120 on-stage interviews in 15 countries with leaders including Facebook CEO Mark Zuckerberg, whistleblower Edward Snowden (via on-stage video conference), and U.S. Senator Cory Booker. He is available to moderate panels and fireside chats, deliver keynotes, and judge hackathon and pitch competitions.

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Constine has been quoted by The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate, and more, plus has been featured on television on Good Morning, America, The Today Show, China Central Television, and Fox News. Constine is ranked as the #1 most cited tech journalist on prestigious news aggregator Techmeme.

nn

(Disclosures: Josh Constine temporarily advised a college friend's social location-sharing startup codenamed 'Signal' that was based in San Francisco before dissolving in 2015. This advising role was cleared with AOL and TechCrunch's editors and has concluded. Constine's fiancu00e9e Andee Gardiner co-founded startup accelerator Founders Embassy. Constine's cousin Darren Lachtman is the founder of influencer advertising startup Niche that was acquired by Twitter, and he's since left and founded teen content studio Brat. Constine does not write about Founders Embassy or Brat. Constine has personal acquaintances stemming from college housing circa 2007 with founders at Skybox Imaging (now Terra Bella), Hustle, Snapchat, and Robinhood, but does not maintain close social ties with them nor does that influence his writing. Constine occasionally does paid speaking engagements at conferences, but only those funded by companies he does not cover. Constine owns a small position in Ethereum and Bitcoin cryptocurrencies, does not day-trade, and discloses his positions directly in articles where appropriate. Constine does not do consulting, angel investing, or public stock trading beyond public stock invesments by his parents' estate that he has no role in managing or advising.)

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