Naomi Osaka has taken another important step in her career. The 2020 Sportswoman of the Year has landed in a new Levi campaign titled: Beauty of becoming.
“I feel like everyone has their own experiences that make them a person, and no one can take that away from you,” Osaka said. Video of the campaign.
Inspire a lot with Levi’s new campaign
The Levi Beauty of Becoming series launched this month, directed by Oge Egbuonu. It shows celebrities sharing their personal journey towards becoming. The powerful campaign video is designed to show others that anyone can achieve greatness. It is based on the idea that no one is born great, but through experience, discovery and self-discovery it is realized.
In the three-minute video, Osaka explains what it means for her to convert. “It means giving your opinion and talking about the things you like.”
Osaka’s success
There is no doubt that now is the time for Osaka to shine.
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The 23-year-old has had a successful tennis career before, doing business like Levi’s campaign. Osaka has been recognized as the highest ranked tennis player by the Women’s Tennis Association. She is also the first Asian player to place first in singles.
In 2018, Osaka became the first tennis player of Japanese descent to win a Grand Slam championship. It was a victory the world will always remember for beating idol Serena Williams at the US Open.
2020 was another banner year for the tennis star. Osaka won his third Grand Slam title and is now the reigning US Open champion. In December, she was voted athlete of the year by the Associated press. Osaka uses its platform to have conversations about real-life topics like police brutality.
“Not only is she a phenomenal tennis player, but she also shows how athletes have the opportunity to use her platform for something bigger than the game or for themselves,” said Steve Simon, President and CEO. from the leadership of the Women’s Tennis Association. Tennis.com. Her actions are downright inspiring and she deserves this recognition. “
Osaka also announced that she is the new Louis Vuitton chamber ambassador. “Funny story: I bought my mom’s first LV bag as a birthday present when I was 16 and it’s been a tradition ever since. Should I call this a full circle moment? “, Announced Osaka Twitter.
Osaka has accomplished a lot for a 23-year-old. But your new Levi campaign will give people the inspiration they need to think about their journey to greatness. As the tennis star continues to make deals with the biggest brands, he also plans to create his own line one day. It’s a different way the young star wants to wear her size.