Exclusive: Mahindra begins its retail operations; Start by reopening 300 Pan India stores


Mahindra and Mahindra have announced the reopening of certain outlets and services across India. Under the Lockdown 3.0 program, low-risk green area businesses can operate with a limited workforce. In accordance with government policy, the main commercial vehicle manufacturer has partially resumed its retail activities with 300 customer contact points in India, which represents around 30% of showrooms and general service centers in India. the business. With the current coronavirus pandemic, the company says its dealers will now focus on providing a "safe, contactless and digital" service experience to their customers.

Read also: Mahindra donates aerosol cans and face shields to the government of Telangana


Mahindra

Veejay Nakra, CEO of the automotive division, Mahindra and Mahindra told carandbike during their conversation with Siddharth at Freewheeling with SVP: "The launch of our unique" contactless "service, in addition to our new digital platform" Own Online, "This will help us provide a full, contactless sales and service experience to our customers. During these times, keeping our customers safe through a hassle-free experience is of utmost importance to us. Contactless digital, it complements the security precautions and strict guidelines that we implement in all our contact points. We invite our customers to discover this new way of interacting with Mahindra. "

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Mahindra has communicated a set of strict guidelines to its distributor partners to maintain a safe and hygienic environment.

The company also announced a series of industry-leading contactless service experiences that will allow customers to repair their vehicle from the comfort of their own homes. For example, Mahindra launched CustomerLIVE, a live video platform where service consultants can contact customers to distribute recommended repairs directly from the service bay. Consultants can also use 3D images of frequently used parts to explain any wear to the customer. In addition, Mahindra customers can receive their documents and updates related to the service on WhatsApp.

In addition, all repair information and records will now be available via the company's "With You Hamesha" mobile app. Owners will be able to view their repair orders, including parts used, work performed and other associated costs, including required approval and online payments. The app can also be used to book a service appointment, request a vehicle pickup and delivery, view service costs, vehicle history, RSA warranty / renewal details, and more. The app also has live chat functionality and the industry's first chatbot, called TotBot, for quick resolution of requests and transactions.

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All customer touch points, such as reception and waiting areas, will be disinfected regularly

Mahindra says she will begin operations in these exhibition halls and workshops selected according to the strictest safety guidelines to ensure a safe and hygienic environment, taking into account the health and safety of her customers and employees of the showroom. The company has communicated a set of strict guidelines to its distributor partners, which will involve new practices such as regular disinfection of dealers and the service center, the need for employees to wear masks and gloves at all times and sweeping thermal. of the dealership and visiting staff To also ensure social isolation, all vehicles will be disinfected before being taken for repair work. In fact, vehicles will be repaired in alternative service bays in the workshop to guarantee social distancing.

Read also: Mahindra presents a new online retail channel that integrates its dealers

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Mahindra has already introduced a new online retail service that allows customers to buy a Mahindra SUV online. The website offers a 360 degree solution for the whole purchasing process which includes finance, insurance, exchange and accessories. The entire purchasing process is divided into 4 stages, namely: explore and customize, get an instant exchange quote, choose financing and insurance options and make payment subsequent that the car will be delivered to the customer's door

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