In light of the circuit breaker, BreadTalk launched a mobile bakery to bring its products closer to customers in the neighborhood.
This initiative was created so that people, especially the elderly, do not have to travel too far to buy bread.
Using a truck called "Flosssmobile", they will visit neighborhoods such as the empty HDB platforms to sell bread, tea cakes and Toast Box items.
They also partnered with Singapore Press Holdings to distribute Chinese daily newspapers to residents.
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People aged 65 and over can bring their NRIC to receive a free toast package with any purchase, limited to one exchange per person per day.
The BreadTalk Flosssmobile made its first appearance today (May 12) at Bishan Street 13.
He made two pit stops in block 175 at 1:30 p.m. at 2:30 p.m. and in block 160 at 3:30 p.m. at 4:30 p.m.
in one Facebook postBreadTalk said its mobile bakery will return to these locations every Tuesday and Friday until June 1.
It "will also bring two other locations", which have not yet been announced, on the same date.
The local bakery chain also launched on Facebook when it launched, showing how food is kept safe and fresh in the air-conditioned truck.
"This is our first day, and so far the response has been pretty good," said a BreadTalk employee in the live video.
Beyond the residents of Bishan, internet users have also shown a lot of interest. Many commented on the BreadTalk message, asking the bakery chain to take the Flosssmobile to other neighborhoods as well.
Featured Image Credit: BreadTalk