Download ASO Ranking Factors

Like SEO, ASO comes down to using elaborate algorithmic programs to help users find the most appropriate software.

If you’re currently focused on ASO factors for Google and Apple’s mobile storefronts, you’re in luck. In this piece, we will tell you the surest ways to improve your app store ranking on both these digital distribution platforms. Stay tuned for details.

App Store Rankings Explained

If you’re here, you probably know that the better you are at ASO, the greater your chances of perfect findability and thus higher traffic and revenue. So it is crucial to explore the criteria that make the App Store search ranking change. The most directly influential criteria are listed below:

• your startup name: choose the most potent keyword along with your brand name when sorting this out;
• subtitle: use the second most potent keyword in your niche in the subtitle;
• keyword field: luckily for iOS developers, the tech giant lets you add niche-specific keywords to reward your marketing efforts. This field affects your findability and is invisible to others.

As for the indirect ranking criteria, they are as follows:

• description: in terms of keywords, this element is not influential, hence its “indirect”. But if you get it right, you’re sure to reach more relevant consumers and thus increase your conversion rate;
• installs parameter: how many installs you get in a certain time frame affects your findability, so don’t forget to track this factor and keep track of your app store statistics in general;
• uninstall rate: too many uninstalls affect your app ranking on iOS, so plan your marketing efforts to attract the most relevant and long-lasting audience;
• the visual side: a picture is worth a thousand words, they say, so the better you work with the app icon, screenshots and preview video, the better your chances of generating more leads;
• word of mouth: an amazing reputation and a treasure trove of positive reviews is what should also be on your plan, because this factor is also crucial when it comes to the App Store search algorithm. Basically, it means that the process of polishing the product to perfection both inside and out should be ongoing;
• frequent overhauls: if your mobile software gets frequent updates, your chances of winning Apple’s appeal get a significant boost. Read consumer reviews, pay attention to their bug reports, and make sure that all the bugs and imperfections get a worthy solution.

Google Play ranking factors for Android apps

To attract tons of organic traffic to your app within Google’s mobile storefront environment, you should know the reach of the distribution platform’s ranking criteria. So without further ado, here’s what you should work on to get noticed (and loved!) by the Play Store ranking algorithm:

• metadata: with the product’s title as the decisive ranking criterion for the tech giant, don’t forget to also fill the description fields with the most relevant keywords;
• Word of mouth: did you know that what app users say about your product matters a lot? Well, it’s true! So if your app is intuitive, agile and useful, people are going to invite their friends to use it, shooting your conversion rate to stardom;
• install frequency: if your app gets a lot of installs followed by long-term use, Google is sure to raise your product’s findability to a whole new level;
• the visual side: your app icon, display images and promotional video are also important;
• conversion rate: yes, Google likes it when your app helps people reach their goals.

ASO Ranking Factors: Differences and Similarities

Despite the obvious similarities between the two digital storefronts’ ranking criteria, a closer look at them reveals some important differences. So when perfecting your app marketing plan, don’t forget to go deep into the subject, take everything into consideration and make the most of the best ASO tool on the scene.

This post was last updated: 2 August 2022