Every year, Okta processes millions of SaaS connections through its authentication system. Please add this data to find the most popular apps and publish an annual report. This year, he found that by far the most popular tool was Microsoft Office 365.
It’s worth noting that while the popularity of app usage varied by region, Office 365 was number one with a chip across the board, whether globally or when the report broke it down by geography. This was not true for any other product in this report, so Office 365 is widely used around the world (at least among businesses using Okta).
But like everything else cloud, it’s not easy to say that with so many people signing up for Office 365, Microsoft is clearly the winner in a broader sense. In reality, the cloud is a complex market and just because people are using a tool doesn’t stop them from using tools that directly compete with it.
As an example, consider that the report found that 36% of Microsoft 365 customers also use Google Workspace (formerly G Suite), which offers a similar set of office productivity tools. Additionally, Okta found that 42% of Office 365 customers use Zoom and 32% use Slack.
This is quite remarkable considering that Office 365 includes teams with similar functionality for free. Plus, Google along with Google Hangouts does the same, so people use the tool they want when they want, and sometimes it looks like they’re using competing versions of the same tool. The report also found that among those Office 365 users, 44% use Salesforce, 41% AWS, 15% Smartsheet, and 14% Tableau (which is owned by Salesforce). Microsoft offers products in all of these categories.
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Microsoft is clearly a big company with a lot of products, but the report ruins the idea that because people love Office 365, they’re going to be huge fans of other Microsoft products, or they can’t rely on them. any kind of brand. loyalty across the entire product range or even exclusivity within the same product category.
All of this, and most of the other data in this report, is extremely interesting to read as it goes. It is not a definitive window on the state of SaaS. This is a definitive reading of the state of SaaS usage by Okta customers, on the Okta Integration Network (OIN), a point the company readily recognizes in the methodology section of the report. .
“When reading this report, please note that this data is representative of Okta’s customers, the applications and integrations that we connect to through the OIN, and the ways in which users access these tools through our service.” , Indicates the ratio.
But it’s one way of looking at the state of SaaS by leveraging Okta’s 9,400 customers using the network and 6,500 integrations with the world’s most popular SaaS tools. This gives the company a unique vision of the world of SaaS. What you can conclude is that the cloud is complicated and by no means a zero-sum game. In fact, being a winner in one field is not a guarantee of winning at all levels.