Twitter is finally closing its discontinued prototype application Twttr – Heaven32

Twitter es Switch off its experimental twttr app, which the company had used publicly as prototypes for new features in 2019. The app was the first inserted

at the Consumer Electronics Show in January 2019, then thrown to testers in March. Its main goal was to test new designs for related conversations, including Things such as branching responses, applying labels and color coding responses, among others. Some of these tests eventually became Twitter functions

and the twttr application was no longer used.

The idea of ​​conceiving in public was an interesting Twitter experience.

Most companies implement internal beta testing, followed by smaller-scale A / B testing on a percentage of their public user base to get feedback on new ideas. But with twttr, the company has invited its users to be part of the development process at a much earlier stage.

The twttr concept was led by Twitter’s director of product management at the time, Sara Beykfor (then Sara Haider – she and Kayvon Beykpour, Twitter Product Manager, have married). But Sara announced last year that she would take on a new role within the company and that the new Twitter product manager in charge of the discussions would be Suzanne Xie, who had joined via Twitter Acquisition of Lightwell

.

Work on twttr appeared to stop when Xie stepped in, as no other major updates were released for twttr’s TestFlight user base. Yes Xie quit Twitter this fall for Stripe.

Now, it seems that keeping the app largely unused doesn’t make sense for the company anymore.

Twitter Ad he plans to officially shut down twttr today, saying he’s shutting down the app to work on new tests related to the ongoing conversation on Twitter. The closure appears to be immediate. While the app may still work for those who installed it, when the TestFlight version expires in 26 days, it may no longer be the case.

Twttr is unlikely to have a lot of dedicated users at this point, especially since the app didn’t have Twitter’s new features, like themes and fleets, for example, and no longer offered new experiences. to test.