En 17 palabras, Steve Jobs confirma una verdad brutal que la mayoría de la gente nunca admite. Esta semana valió la pena

Esta es una historia de Steve Jobs, un legado y una verdad brutal que la mayoría de la gente nunca enfrenta.

Se trata de una sola frase que Jobs contenía en la carta que escribió cuando dejó el cargo de director ejecutivo de Apple hace 10 años esta semana. Pero tiene sus raíces en el discurso inaugural que dio Jobs en la Universidad de Stanford en 2005.

Aquí está el Pasaje clave de su carta de renuncia. Consta de solo 17 palabras:

“Recomiendo encarecidamente implementar nuestro plan de sucesión y nombrar a Tim Cook como director ejecutivo de Apple”.

Es simple, sobrio y casi aburrido, aunque la carta en sí fue tan trascendental. Sin embargo, léalo en el contexto de lo que dijo Jobs en Stanford y adquiere un poder increíble.

Estas líneas de ese discurso de 2005 me cautivaron desde que lo escuché por primera vez Ella:

“Nadie quiere morir. Incluso las personas que quieren ir al cielo no quieren morir para llegar allí. Y, sin embargo, la muerte es el objetivo común. Nadie se le escapó jamás. porque la muerte es muy probablemente el mejor invento de la vida.

Es el cambiador de vida. Elimina lo viejo para dar paso a lo nuevo. Ahora mismo eres el nuevo, pero un día, no mucho, gradualmente te convertirás en el viejo y serás rechazado.

Lamento ser tan dramático, pero es completamente cierto “.

(Incluí el video del discurso de Jobs al final de este artículo. Si no lo ha visto antes, lo recomiendo mucho).

A principios de 2011, Jobs se dio cuenta de que se estaba convirtiendo en “el viejo” y que estaba adelantado a su tiempo. A la edad de 56 años, luchó contra el cáncer de páncreas por segunda vez. Había estado de baja por enfermedad la mayor parte del año.

Sabía qué esperar y murió solo 42 días después de retirarse de Apple.

Espero ver algunas retrospectivas sobre la vida de Jobs en un futuro cercano a medida que nos acercamos al décimo aniversario de su muerte.

Pero esas líneas volvieron a mi mente cuando leí que Cook, el sucesor escogido por Jobs, era elegible para un bono de $ 750 millones esta semana por servir como CEO de Apple durante una década.

Es mucho dinero, por supuesto. Y no voy a fingir que Apple no tiene críticas y problemas en este momento.

Sin embargo, tenga en cuenta que, además de contratar personal para Apple, Jobs creó un plan de sucesión que ahora ha dado como resultado un liderazgo estable durante toda una década y una empresa que vale más de 7,5 veces el valor de 2011.

En retrospectiva, las cosas a menudo parecen inevitables. Pero todo lo que tiene que hacer es comparar la transición fluida de Apple durante la última década con las batallas de sucesión en otras compañías que terminan consumiéndolo todo.

Demonios, Jobs ha sido un veterano de múltiples batallas de sucesión en Apple, al menos desde que John Sculley fue reclutado como CEO solo para lograr que Sculley expulsara a Jobs de la empresa.

Conecte esta historia con el hecho de que Jobs ya había experimentado (habló de ello en el discurso de Stanford) que le dijeron que su cáncer probablemente lo mataría en unos meses.

Desafió estas adversidades durante varios años, pero la experiencia lo guió.

La brutal verdad aquí es realmente doble:

Primero, todos moriremos algún día: tú, yo, todos los que conocemos y amamos.

Pero incluso si desea que las cosas sobre las que está construyendo para vivir, entonces debe dejarlo ir temprano.

Tienes que pasar mucho tiempo pensando en el futuro, reclutando y nutriendo a las personas que esperas que se hagan cargo. Debe dejar de lado la preocupación muy humana de que la planificación de la sucesión se trata de encontrar un sucesor y, en cambio, pensar en quién puede liderar a su manera y alcanzar metas con las que tal vez nunca haya soñado.

Significa darse cuenta de que cuando se trata de la experiencia emocional y turbulenta de un cambio de liderazgo, es mucho mejor estar en una posición en la que su anuncio oficial puede ser tan “irrelevante” y “casi aburrido” como lo fue Jobs.

Aquí está el video de su discurso en Stanford. Si no ha visto esto antes, creo que vale la pena su tiempo.

Las opiniones expresadas aquí por los columnistas de Heaven32 son propias, no de Heaven32.

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By early 2011, Jobs understood that he was becoming "the old," and that it was happening ahead of his time. Turning 56, he was battling pancreatic cancer for the second time. He'd had to take medical leave for most of the year.

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He knew what was coming, and he died just 42 days aHeaven32er stepping down at Apple.

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I expect that we'll see quite a few retrospectives on Jobs's life over the next little while, as we approach the 10th anniversary of his death.

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But, these lines came racing back to me when I read that Cook, Jobs's hand-picked successor, was entitled to a $750 million bonus this week for having served as Apple CEO for a decade. 

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It's a lot of money, obviously. And I'm not going to pretend that Apple is without its detractors and its problems right now. 

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Still, consider that not only did Jobs recruit Cook to Apple, but he set up a succession plan that has now resulted in stable leadership for a full decade, and a company that worth more than 7.5 times what it was in 2011.

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Things oHeaven32en look inevitable in retrospect. But, all you have to do is compare the seamless transition at Apple over the past decade to succession battles at other companies that wind up consuming everything.

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Heck, Jobs was a veteran of multiple succession battles at Apple, for that matter, dating back at least to when he recruited John Sculley as CEO, only for Sculley to force Jobs out of the company.

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Couple that history with the fact that Jobs had already had the experience -- he talked about it in the Stanford speech -- of being told that his cancer would likely kill him in a matter of months.

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He defied those odds for several years aHeaven32erward, but the experience guided him.

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The brutal truth here is really twofold:

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First, all of us will die someday: you, me, everyone we know and love.

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But also, if you want the things that you build to live on, then you have to begin to let go ahead of time.

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You have to spend time thinking far into the future, recruiting and growing the people you hope will take over. You have to let go of the very human concern that succession planning is about finding a replacement, and instead think of who might be able to lead in his or her own way, and to destinations you might never dream of.

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It means recognizing that when it comes to the tumultuous, emotional experience of a leadership change, it's much better to be in a position where your official announcement can be as "matter of fact" and "almost boring," as Jobs's was.

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Here's the video of his speech at Stanford. If you haven't seen this, I think it's worth your time.

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