COVID-19 has changed everyone’s world. From masks to social distancing, everything looks different from last year, but one of the things that has affected the most is the economy.
Global lockdowns have forced small businesses to shut down everywhere. As a result, many businesses suffered and were unprepared for the effects of the pandemic. Just because COVID-19 has changed the way people do business doesn’t mean your business is doomed. There are many ways to help your business survive a pandemic. Use these tips to adapt to the changing world and thrive despite the coronavirus.
Develop your online presence
With COVID-19, almost all business and sales are now digital, so expanding your online presence is a must. Whether it’s opening your business website, expanding your social media presence, or using SEO, your business online presence should be more prevalent today than ever.
Use a social media manager app to keep all your social platforms up to date. If you haven’t already, create graphics and images that grab the reader’s attention. Lots of people scroll through their social networks quite quickly, so your posts should be short and to the point so they see your product for them. Also, don’t make your content “business as usual”. Instead, tailor your publications and other content to the pandemic and support your customers.
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Make sure your products and services are properly advertised and available online. Existing customers may be familiar with the services you offer, but promoting your services online will also attract new customers.
SEO or search engine optimization can be a great way to attract new customers. SEO uses keywords and phrases to help your website rank higher in search engines and thereby attract a larger audience. You can hire SEO copywriters or take training to understand how to get the most out of SEO for your business.
Use government resources
Since the pandemic, many local and federal government agencies have provided grants and other resources to help finance small businesses during these difficult times. Funding initiatives and opportunities continue to emerge from a variety of sources. Be sure to check your local, state, and federal resources to see how government grants can help your small business.
If you’re having trouble, you can go to a bank and apply for a loan or get a line of credit. Plus, if you have family or friends to support financially, this can be a great way to stay afloat until you recover.
It is important to remember that almost all businesses face financial problems today and they will not last forever. As much as possible, focus on the new normal to help your business even after the pandemic is over.
Understand what your customers need
The advertising and content you post should reflect the needs of your audience. If your business offers services or products for working mothers, share tips and tricks on working from home while running your kids’ online school. If your product is designed for entrepreneurs, explain how and when the economy recovers and what to do in the meantime.
It’s also a good idea to be vulnerable and genuine with your audience. We are all living the pandemic together. Being open and realistic with your clients creates a strong relationship and you can understand that you are there to help as much as you can.
Take care of YOU
Take care of your physical and mental health. If you don’t take care of yourself, your business will suffer as well. Seek support from your friends and family, and ask for help when you need it.
The COVID-19 pandemic has affected everyone, but small business owners in particular are suffering. Use these tips to help keep your business alive during these tough times.
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