It’s almost as if the little circles of brilliant stories follow us everywhere. They are on Instagram, Facebook, Snapchat, WhatsApp, Twitter and now even Spotify.
This week, some users noticed the circles on popular Spotify playlists including the “Christmas hits” playlist, which I myself have listened to a lot, trying not to burn my mashed potatoes. In case any of you have any questions, Spotify has kindly included a message saying, “Tap to view story” for a video posted by the YouTuber and player TmarTn2.
About one week after the launch of Twitter Fleets, posts similar to Instagram stories that disappear after 24 hours, Spotify quietly started testing their own version of stories on a number of their playlists. In a statement to Engadget
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, the company confirmed that the stories were proof, but He did not provide any additional information on whether they will be available to all users in the near future or if we will see more.
“At Spotify, we regularly run a series of tests to improve our user experience,” a Spotify spokesperson told Engadget. “Some of these tests end up paving the way for our broader user experience, and others are only for important learning. We have no further news to share on future projects at this time.
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Spotify has been testing its own version of stories with different groups of users for some time. In 2019 he started testing “Scenario” a version of Stories for artists that allows them to share behind-the-scenes information about music with fans. Meanwhile, in the at the beginning of this year, the company has also started allowing influencers to share stories with their public playlists.
Let’s go back to the “Christmas Hits” playlist, where I got to see what the stories looked like. Honestly, I thought I wasn’t going to like the stories, because I’m a bit of a stretch to see stories everywhere.. However, I have to admit that I really laughed when I saw Meghan Trainor’s story about her song, “Holidays (feat. Earth, Wind & Fire)” featuring. llama Christmas sweater.
I also loved seeing the story of “Santa Baby” composer Phil Springer. While not the best story to take, it just features Springer sitting in a chair in front of a piano, it was real; This has not been done. When you do a lot of social media, see something that feels natural and authentic It’s a breath of fresh air.
“When my little sister Joan Javits and I wrote this song, I had no idea it would become a Christmas classic. I had no idea there was magic that even attracted kids, ”Springer said in the story. So it’s a mystery to me, but I love mysteries.
The other stories, with Ava Max, Jennifer Lopez and Kelly Clarkson among others, were good, but felt repeated. Don’t criticize the artists (I like some J-Lo and Kelly Clarkson), but I feel like this isn’t the kind of content that will make me really want to watch Spotify stories.
Other stories, like those of “Drop of tears” The playlist, which is described as “emo rap feelings for the misunderstood”, sounded more like a documentary. Those surprisingly managed to get me interested, even though music isn’t exactly my cup of tea.
At the end of the day, I’m still a little above stories and want companies to dare to be different and create something new. Still, I like the idea of seeing a compelling story from time to time about one of my favorite bands or artists. However, will I really do it? At the moment, I cannot tell. Since they’re everywhere now, I got used to ignoring them.
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